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~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Marketing management
7,241
Marketingmanagement
7,241
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1,507
Relationship marketing
992
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991
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948
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Ko, Eunju
8
Melewar, T. C.
7
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Kumar, V.
6
Sheth, Jagdish N.
6
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6
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6
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5
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5
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5
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5
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5
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4
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4
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4
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4
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4
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4
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4
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4
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4
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3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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69
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34
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25
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23
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Asia Pacific journal of marketing and logistics
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Journal of Islamic marketing : JIMA
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Journal of retailing
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
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Journal of strategic marketing
18
The journal of consumer marketing
18
Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
9
Journal of food products marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
1,507
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71
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
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72
Communicating about sustainability in fashion : a construal level theory approach
Lee, Zoe
;
Gordon-Wilson, Sianne
;
Davies, Iain
;
Pring, Cara
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 313-341
Persistent link: https://www.econbiz.de/10014466304
Saved in:
73
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
74
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
75
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
76
Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward
;
Moreno, Gabriel
;
Hadjimarcou, John
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
Saved in:
77
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
78
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
79
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
80
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
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