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~subject:"Consumer behaviour"
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Search: subject:"Strategic Marketing"
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Consumer behaviour
Marketing management
73
Marketingmanagement
73
strategic marketing
61
Strategic marketing
50
Strategic management
40
Strategisches Management
39
Marketing
31
Konsumentenverhalten
14
KMU
13
SME
13
Firm performance
12
Unternehmenserfolg
12
Brand management
11
Markenführung
11
Strategic Marketing
10
Beziehungsmarketing
9
Innovation
9
Relationship marketing
9
marketing strategy
9
International marketing
8
Internationales Marketing
8
Internet marketing
8
Online-Marketing
8
STRATEGIC MARKETING
8
strategic marketing planning
8
Brand
7
Competitive advantage
7
Innovation management
7
Innovationsmanagement
7
Marketing strategy
7
Resource-based view
7
Ressourcenorientierter Ansatz
7
Wettbewerbsvorteil
7
СТРАТЕГИЧЕСКИЙ МАРКЕТИНГ
7
Emerging economies
6
Schwellenländer
6
competitive advantage
6
B-to-B-Marketing
5
Brand image
5
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5
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Article
13
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English
14
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AlElWeet, Nada
1
AlSaleh, Dhoha A.
1
Amirkhanpour, Monaliz
1
Baena, Verónica
1
Chiguvi, Douglas
1
Cummins, Shannon
1
Daouda, Falylath Babah
1
Ferdinand, Franziska
1
Firmin, Rose
1
Galpayegani, S. Alireza Hashemi
1
Ghavamipoor, Hoda
1
Harrison, Rebecca
1
Hashim, Sharizal
1
Ingenbleek, Paulus Theodorus Maria
1
Ito, Hiroshi
1
Jeyanthi, P. Mary
1
Kara, Ali
1
Kaynak, Erdener
1
Kim, Eun Young
1
Kohli, Gurdeep Singh
1
Mansurali, A
1
Melewar, T. C.
1
Mitchell, Alice
1
Nill, Alexander F.
1
Norjaya Mohd. Yasin
1
Park, Kyungae
1
Parker, Ellis
1
Peltier, James
1
Rozhko, Viktor
1
Schibrowsky, John A.
1
Sepepe, Thuso
1
Shahpasand, Maryam
1
Siti Aisyah Ya'kob
1
Thrassou, Alkis
1
Trijp, Hans van
1
Vrontis, Demetris
1
Yen, Dorothy
1
von der Heidt, Tania
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
International journal of economics and financial issues : IJEFI
1
International journal of sports marketing & sponsorship
1
International journal of technology marketing : IJTMkt
1
Journal of euromarketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing for higher education
1
Journal of public policy & marketing
1
Technology audit and production reserves
1
The empirical economics letters : a monthly international journal of economics
1
The marketing review
1
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ECONIS (ZBW)
14
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1
Justification of consumer market segmentation as a mandatory tool of
strategic
marketing
Rozhko, Viktor
- In:
Technology audit and production reserves
2
(
2023
)
4/70
,
pp. 15-19
Persistent link: https://www.econbiz.de/10014388870
Saved in:
2
Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana
Chiguvi, Douglas
;
Sepepe, Thuso
-
2023
Persistent link: https://www.econbiz.de/10014285228
Saved in:
3
A contemporary concept of premium : exploring differences among markets and generations, the impact of branding, and benefits of consumers’ premium perception
Ferdinand, Franziska
-
2020
Persistent link: https://www.econbiz.de/10012216061
Saved in:
4
What constitutes student-university brand relationship? : Malaysian students' perspective
Hashim, Sharizal
;
Norjaya Mohd. Yasin
;
Siti Aisyah Ya'kob
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 180-202
Persistent link: https://www.econbiz.de/10012312378
Saved in:
5
To identify purchase intent drivers for
strategic
marketing
in Tamil Nadu state of microfinance
Mansurali, A
;
Jeyanthi, P. Mary
- In:
The empirical economics letters : a monthly …
19
(
2020
)
2
,
pp. 159-169
Persistent link: https://www.econbiz.de/10012589166
Saved in:
6
Should IKEA expand into Brazil : a study of Brazilian consumer behaviours
Ito, Hiroshi
;
AlElWeet, Nada
;
Harrison, Rebecca
; …
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 69-74
Persistent link: https://www.econbiz.de/10010528200
Saved in:
7
Living the African dream : how subsistence entrepreneurs move to middle-class consumer markets in developing and emerging countries
Daouda, Falylath Babah
;
Ingenbleek, Paulus Theodorus Maria
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10012534192
Saved in:
8
Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness
Kaynak, Erdener
;
Kara, Ali
;
AlSaleh, Dhoha A.
- In:
Journal of euromarketing
26
(
2017
)
3/4
,
pp. 106-127
Persistent link: https://www.econbiz.de/10011878194
Saved in:
9
A QoS-sensitive model for e-commerce customer behavior
Ghavamipoor, Hoda
;
Galpayegani, S. Alireza Hashemi
; …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 380-397
Persistent link: https://www.econbiz.de/10011813290
Saved in:
10
Online and mobile marketing strategies as drivers of brand love in sports teams : findings from Real Madrid
Baena, Verónica
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011607837
Saved in:
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