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~subject:"Consumer brand engagement"
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Consumer brand engagement
Brand image
10,626
Markenimage
10,626
Brand management
6,885
Markenführung
6,885
Consumer behaviour
6,492
Konsumentenverhalten
6,491
Brand
3,235
Markenartikel
3,197
Beziehungsmarketing
1,839
Relationship marketing
1,839
Social Web
965
Social web
965
Advertising effects
955
Werbewirkung
955
Online-Marketing
881
Internet marketing
877
Designation of origin
866
Herkunftsbezeichnung
866
Tourism marketing
729
Tourismusmarketing
729
Customer satisfaction
646
Kundenzufriedenheit
646
Marketingmanagement
590
Marketing management
589
Destination management
586
Destinationsmanagement
586
Corporate reputation
484
Firmenimage
484
Brand loyalty
483
Holiday behaviour
448
Urlaubsverhalten
448
Deutschland
440
Advertising
439
Werbung
433
Germany
432
Viral marketing
414
Virales Marketing
414
Markentreue
412
Personality psychology
412
Persönlichkeitspsychologie
412
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1
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Article
24
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24
Aufsatz in Zeitschrift
24
Language
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English
24
Author
All
Johnson, Lester W.
2
Leckie, Civilai
2
Razmus, Wiktor
2
Schivinski, Bruno
2
Adamczyk, Grzegorz
1
Atkinson-Toal, Aarron
1
Bhattacharya, Subhajit
1
Brodie, Roderick J.
1
Cantone, Luigi
1
Chefor, Ellis
1
Chen, Yao
1
Cheng, Ya-Yun
1
Czarna, Anna Z.
1
Dhaoui, Chedia
1
Dwivedi, Abhishek
1
Fang, Xing
1
Fernandes, Teresa
1
Fortuna, Paweł
1
Glynn, Mark S.
1
Grabner-Kräuter, Sonja
1
Guzman, Francisco
1
Hair, Joseph F.
1
Helme-Guizon, Agnès
1
Hepola, Janne
1
Hintikka, Anni
1
Hollebeek, Linda D.
1
Joelsson, Tapani N.
1
Karjalouto, Heikki
1
Kauppinen-Räisänen, Hannele
1
Kaushik, Arun Kumar
1
Kumar, Jitender
1
Kumar, Vikas
1
Könnölä, Kaisa
1
Langaro, Daniela
1
Lee, Bruce C. Y.
1
Lee, Yi Hsuan
1
Limbu, Yam B.
1
Lourenço, Carlos Eduardo
1
Low, Zoann
1
Luomala, Harri T.
1
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Published in...
All
Journal of business research : JBR
6
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of product & brand management
2
European business review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International review on public and non-profit marketing
1
Italian journal of marketing : ITJM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Issues in defining and placing consumer brand engagement
Cantone, Luigi
;
Testa, Pierpaolo
;
Marrone, Teresa
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
2
,
pp. 135-172
Persistent link: https://www.econbiz.de/10013277050
Saved in:
2
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
3
Luxury consumption and the dark triad of personality
Razmus, Wiktor
;
Czarna, Anna Z.
;
Fortuna, Paweł
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468540
Saved in:
4
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
5
Reassuringly British : consumer engagement with domestic products and brands
Atkinson-Toal, Aarron
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 845-861
Persistent link: https://www.econbiz.de/10014315172
Saved in:
6
Consumer brand engagement in the US-China trade war
Lee, Yi Hsuan
;
Wei, Chiou-Fong
;
Lee, Bruce C. Y.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012798105
Saved in:
7
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu
;
Limbu, Yam B.
;
Fang, Xing
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
Saved in:
8
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
9
Loyalty towards telco service providers : the fundamental role of consumer brand engagement
Say Keat Ooi
;
Yeap, Jasmine A. L.
;
Low, Zoann
- In:
European business review
34
(
2022
)
1
,
pp. 85-102
Persistent link: https://www.econbiz.de/10013164648
Saved in:
10
Consumer brand engagement concept and measurement : toward a refined approach
Lourenço, Carlos Eduardo
;
Hair, Joseph F.
;
Zambaldi, Felipe
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013366383
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