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~subject:"Customer value"
~subject:"Data Mining"
~subject:"IT-gestütztes Marketing"
~subject:"Marktforschung"
~subject:"Multichannel strategy"
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Customer value
Data Mining
IT-gestütztes Marketing
Marktforschung
Multichannel strategy
Customer analysis
551
Kundenanalyse
551
Beziehungsmarketing
182
Relationship marketing
182
Consumer behaviour
103
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103
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96
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96
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52
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30
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24
Marktsegmentierung
24
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23
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23
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22
Multikanalvertrieb
22
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21
Market segmentation
21
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21
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21
Customer satisfaction
19
Food retailing
19
Kundenzufriedenheit
19
Lebensmitteleinzelhandel
19
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18
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18
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82
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64
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Bauer, Hans H.
3
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3
Günter, Bernd
3
Siskos, Yannis
3
Agell, Núria
2
Blattberg, Robert C.
2
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2
Boztuğ, Yasemin
2
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2
Casabayó, Mònica
2
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2
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2
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2
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2
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2
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2
Kim, Byung-Do
2
Mayer, Ansgar
2
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2
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2
Ranjan, Jayanthi
2
Riekhof, Hans-Christian
2
Silberer, Günter
2
Skiera, Bernd
2
Van den Poel, Dirk
2
Volkert, Stefan
2
Wiedmann, Klaus-Peter
2
Çengel, Özgür
2
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1
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1
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1
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1
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1
Aksoy, Lerzan
1
Akturk, M. Serkan
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Anurag Singh
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Jahrbuch der Absatz- und Verbrauchsforschung
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
The international review of retail, distribution and consumer research
3
Advanced technologies management for retailing : frameworks and cases
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
Fuzzy methods for customer relationship management and marketing : applications and classifications
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International Series in Operations Research & Management Science
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International journal of electronic customer relationship management : IJECRM
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International journal of production economics
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Reihe: Marketing, Handel und Management
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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2
Yearbook of marketing and consumer research
2
Applied big data analytics in operations management
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
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1
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Channel strategies and marketing mix in a connected world
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Chaos, complexity and leadership 2012
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Data mining for design and marketing
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Die Optimierung der Performance im Credit Management
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Die Rolle des Staates in der Ökonomie : finanzwissenschaftliche Perspektiven ; Festschrift für Otto Roloff zum 65. Geburtstag
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E-business management : integration of Web technologies with business models
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E-marketing ; Vol. 1
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E-retailing challenges and opportunities in the global marketplace
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ECONIS (ZBW)
146
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1
Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing
Sfakianaki, Emmanouela
;
Vrechopoulos, Adam
;
Lazaris, Chris
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014232355
Saved in:
2
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Customer experiences in omnichannel retail environments : a thematic literature review
Both, Alina
;
Steinmann, Sascha
- In:
The international review of retail, distribution and …
33
(
2023
)
5
,
pp. 445-478
Persistent link: https://www.econbiz.de/10014558937
Saved in:
5
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
6
Omnichannel retailing strategy : a systematic review
Hailu, Aregu Asmare
;
Zewdie, Shimelis
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10012873360
Saved in:
7
Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169648
Saved in:
8
SafeCX : a framework for safe customer experience in omnichannel retailing
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Chowdhury, Noman H.
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 499-529
Persistent link: https://www.econbiz.de/10013407558
Saved in:
9
Information effects of warehouse automation on sales in omnichannel retailing
Tagashira, Takumi
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209642
Saved in:
10
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
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