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~subject:"Customer value"
~subject:"IT-gestütztes Marketing"
~subject:"Marktforschung"
~subject:"Multichannel strategy"
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Customer value
IT-gestütztes Marketing
Marktforschung
Multichannel strategy
Customer analysis
550
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550
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181
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181
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102
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Bauer, Hans H.
3
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3
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3
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Channel strategies and marketing mix in a connected world
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Data mining for design and marketing
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Die Optimierung der Performance im Credit Management
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Die Rolle des Staates in der Ökonomie : finanzwissenschaftliche Perspektiven ; Festschrift für Otto Roloff zum 65. Geburtstag
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E-retailing challenges and opportunities in the global marketplace
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ECONIS (ZBW)
128
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1
Conceptualizing green strategies' effects on customer experience in the context of omnichannel retailing
Sfakianaki, Emmanouela
;
Vrechopoulos, Adam
;
Lazaris, Chris
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014232355
Saved in:
2
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
5
Omnichannel retailing strategy : a systematic review
Hailu, Aregu Asmare
;
Zewdie, Shimelis
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10012873360
Saved in:
6
Is the shopper always the king/queen? : study of omnichannel retail technology use and shopping orientations
Mimoun, Mohamed Slim Ben
;
Lancelot Miltgen, Caroline
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169648
Saved in:
7
SafeCX : a framework for safe customer experience in omnichannel retailing
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Chowdhury, Noman H.
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 499-529
Persistent link: https://www.econbiz.de/10013407558
Saved in:
8
Information effects of warehouse automation on sales in omnichannel retailing
Tagashira, Takumi
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209642
Saved in:
9
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
10
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
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