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~subject:"Customer value"
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Customer value
Value creation
104
Betriebliche Wertschöpfung
102
Value proposition
92
Business model
75
Geschäftsmodell
69
value proposition
66
Innovation
60
Kundenwert
47
Innovation management
46
Innovationsmanagement
45
Beziehungsmarketing
30
Relationship marketing
30
Business start-up
22
Strategic management
22
Strategisches Management
22
Unternehmensgründung
22
Digitalisierung
20
Digitization
18
Consumer behaviour
17
Konsumentenverhalten
17
Customer value proposition
16
Sustainability
16
Brand management
15
Markenführung
15
Nachhaltigkeit
15
Service-Dominant Logic
15
business model
15
Customer integration
14
Kundenintegration
14
Marketing management
14
Marketingmanagement
14
Service-dominant logic
14
Value Proposition
14
B-to-B-Marketing
12
Business model innovation
12
Business-to-business marketing
12
Nachhaltige Entwicklung
12
Sustainable development
12
Technischer Fortschritt
12
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Undetermined
27
Free
11
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Article
45
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2
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Article in journal
45
Aufsatz in Zeitschrift
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Graue Literatur
2
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2
Non-commercial literature
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English
47
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All
Frow, Pennie
4
Payne, Adrian
4
Eggert, Andreas
3
Keränen, Joona
3
Elgeti, Laura
2
Kleinaltenkamp, Michael
2
Rintamäki, Timo
2
Saarijärvi, Hannu
2
Skålén, Per
2
Steinhoff, Lena
2
Wouters, Marc
2
Yrjölä, Mika
2
Čirjevskis, Andrejs
2
Aarikka-Stenroos, Leena
1
Anderson, James C.
1
Bakker, Tom
1
Barnard, Brian
1
Baumann, Jasmin
1
Bischoff, Pirmin
1
Broekhuizen, Thijs L. J.
1
Bühler, Pascal
1
Castellano, Sylvaine
1
Chiguvi, Douglas
1
Chimhundu, Ranga
1
Davey, Janet
1
Davidson, Anthony
1
Dean, Alison
1
Dekker, Johan
1
Dlamini, Sebenzile
1
Dziadkiewicz, Anna
1
D’Andrea, Daniel
1
Edvardsson, Bo
1
Ekman, Peter
1
Fishburn, Jessica
1
Fürst, Andreas
1
Goldring, Deborah
1
Grimes-Rose, Marsha
1
Grönroos, Christian
1
Gummerus, Johanna
1
Gupta, Sumeet
1
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Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of business models : JOBM
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Administrative Sciences : open access journal
1
Australasian marketing journal
1
Business horizons
1
Expert journal of marketing
1
IIMB management review
1
International journal of services and operations management
1
Journal of Positive Management : JPM
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of financial services marketing
1
Journal of global fashion marketing : JGfM
1
Journal of marketing analytics : JMA
1
Journal of open innovation : technology, market, and complexity
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Journal of risk and financial management : JRFM
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategy and management
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
Technovation : an international journal of technical innovation and entrepreneurship
1
The international journal of bank marketing : IJBM
1
The international review of retail, distribution and consumer research
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
47
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1
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10
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47
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date (oldest first)
1
From customer to actor value propositions : an analysis of digital transaction platforms
Hokkanen, Harri
;
Hänninen, Mikko
;
Yrjölä, Mika
; …
- In:
The international review of retail, distribution and …
31
(
2021
)
3
,
pp. 257-279
Persistent link: https://www.econbiz.de/10012590016
Saved in:
2
Emergent marketing strategies and their influence on the Customer
Value
Proposition
of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana
Chiguvi, Douglas
;
Sepepe, Thuso
-
2023
Persistent link: https://www.econbiz.de/10014285228
Saved in:
3
The teaching the alignment of business model components : the use of the movie La La Land
Krémer, Florence
;
Verstraete, Thierry
- In:
Journal of business models : JOBM
10
(
2022
)
2
,
pp. 129-138
the
value
proposition
and the other components of the BM, particularly the stakeholders. …
Persistent link: https://www.econbiz.de/10013448913
Saved in:
4
Communicating customer
value
proposition
in the French pharmaceutical industry : the case of OTC drugs
Castellano, Sylvaine
;
Khelladi, Insaf
;
Mejri, Chiraz Aouina
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1675-1687
Persistent link: https://www.econbiz.de/10013401901
Saved in:
5
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
Saved in:
6
An emprical examination of customer
value
proposition
implementation
Grimes-Rose, Marsha
;
Zboja, James J.
;
Laird, Mary Dana
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 15-26
Persistent link: https://www.econbiz.de/10014555667
Saved in:
7
Toward a comprehensive framework of
value
proposition
development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
8
How do firms capture value in a full-scene smart service? : effectiveness of
value
proposition
and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
9
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
10
Dyadic, network and ecosystem alliances : systematic literature review and research agenda
Krishna, Ram
- In:
Journal of strategy and management
16
(
2023
)
2
,
pp. 235-263
Persistent link: https://www.econbiz.de/10014316360
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