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~subject:"Deutschland"
~subject:"Luxury brands"
~type:"article"
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Deutschland
Luxury brands
Luxury goods
1,978
Luxusgüter
1,978
Consumer behaviour
1,224
Konsumentenverhalten
1,224
Brand management
691
Markenführung
691
Brand image
365
Markenimage
365
Brand
338
Markenartikel
335
Fashion
286
Mode
285
Luxury
164
Internet marketing
155
Online-Marketing
155
Social Web
137
Social web
137
China
129
Hotel industry
124
Hotellerie
124
Beziehungsmarketing
122
Relationship marketing
122
Marketing management
112
Marketingmanagement
112
Product counterfeiting
109
Produktpiraterie
109
Emotion
93
luxury
83
Sustainability
79
Dienstleistungsqualität
77
Service quality
77
Perception
75
Wahrnehmung
75
USA
70
United States
69
Bekleidungsindustrie
67
Clothing industry
67
Nachhaltigkeit
63
Personality psychology
60
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Undetermined
96
Free
2
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Article
Book / Working Paper
38
Type of publication (narrower categories)
All
Article in journal
107
Aufsatz in Zeitschrift
107
Aufsatz im Buch
23
Book section
23
Case study
5
Fallstudie
5
Conference paper
1
Interview
1
Konferenzbeitrag
1
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Language
All
English
118
German
12
Author
All
Phau, Ian
5
Shukla, Paurav
5
Wiedmann, Klaus-Peter
4
Hennigs, Nadine
3
Pangarkar, Aniruddha
3
Singh, Jaywant
3
Aiello, Gaetano
2
Banerjee, Madhumita
2
Donvito, Raffaele
2
Filieri, Raffaele
2
Godey, Bruno
2
Holmqvist, Jonas
2
Hudders, Liselot
2
Iperen, Rudolf-Jan van
2
Kim, Hye-yŏng
2
Ko, Eunju
2
Pederzoli, Daniele
2
Seo, Yuri
2
Shimul, Anwar Sadat
2
Teah, Min
2
Wirtz, Jochen
2
Yoon, Sukki
2
Yu, Shubin
2
Adegbite, Emmanuel
1
Ahmed, Iram
1
Ahuja, Yukti
1
Al Shammari, Serhan
1
Al Shamsi, Ibrahim Rashid
1
Al-Mamary, Yaser Hasan Salem
1
Alavi, Sascha
1
Alserhan, Baker Ahmad
1
Alserhan, Omar Ahmad
1
Amatulli, Cesare
1
Anjam, Mahwish
1
Arnott, David C.
1
Arora, Vibha
1
Arrigo, Elisa
1
Ashill, Nicholas Jeremy
1
Atwal, Glyn
1
Bachmann, Frank
1
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Published in...
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Journal of business research : JBR
26
Journal of retailing and consumer services
8
The journal of product & brand management
7
Journal of fashion marketing and management
6
The journal of brand management : an international journal
5
Luxury marketing : a challenge for theory and practice
4
International journal of retail & distribution management
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
European management journal
2
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
2
Journal of Islamic marketing
2
Journal of consumer marketing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Qualitative market research : an international journal
2
11 Fallstudien von Handelsunternehmen
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business history
1
Business horizons
1
Cogent business & management
1
Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic
1
Corporate governance : international journal of business in society
1
Das deutsche Gesundheitswesen : Wirtschaftsfaktor und Motor der Volkswirtschaft ; 9. Symposium des Teltower Kreises am 5. November 2005 in Magdeburg
1
Die Vielfalt der Dienstleistungsökonomik : Festschrift für Dieter Witt zum 60. Geburtstag
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Electronic commerce research
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European journal of marketing
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of nonprofit & voluntary sector marketing
1
International marketing review
1
International review of economics : journal of civil economy
1
Journal of customer behaviour
1
Journal of destination marketing & management
1
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ECONIS (ZBW)
130
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31
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
32
Affordable luxury sports cars in Germany : investigating the determinants of customer experience
Schierle, Philipp
;
Ekinci, Yuksel
;
Schmäh, Marco
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
5
,
pp. 62-69
Persistent link: https://www.econbiz.de/10013362983
Saved in:
33
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
34
Exploring phygital omnichannel luxury retailing for immersive customer experience : the role of rapport and social engagement
Pangarkar, Aniruddha
;
Arora, Vibha
;
Shukla, Yupal
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366263
Saved in:
35
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
Saved in:
36
Social media fostering happiness management : three luxury brands case study on Instagram
Castillo-Abdul, Bárbara
;
Pérez-Escoda, Ana
;
Civila, Sabina
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 491-505
Persistent link: https://www.econbiz.de/10013369190
Saved in:
37
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
38
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
Saved in:
39
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
40
Legitimately luxurious : creating authentic luxury brands
Goldstein, Guy A.
;
Carpenter, Gregory S.
- In:
Business horizons
65
(
2022
)
5
,
pp. 631-642
Persistent link: https://www.econbiz.de/10013383192
Saved in:
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