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~subject:"Deutschland"
~subject:"Marketing"
~subject:"Niedrigeinkommen"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Deutschland
Marketing
Niedrigeinkommen
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1,129
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443
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443
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248
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195
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144
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143
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135
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96
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96
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82
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Herstatt, Cornelius
5
Chikweche, Tendai
4
Kohlbacher, Florian
4
Fletcher, Richard
3
Gupta, Shruti
3
Lebok, Uwe
3
Muthers, Helmut
3
Simanis, Erik
3
Singh, Ramendra
3
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2
Dalsace, Frédéric
2
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2
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2
Faivre-Tavignot, Bénédicte
2
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2
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2
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2
Oates, Caroline J.
2
Paul, Justin
2
Tröndle, Martin
2
Wiedmann, Klaus-Peter
2
Yunus, Muhammad
2
Zanger, Cornelia
2
Abold, Roland
1
Agarwal, Nivedita
1
Agrey, Noreen
1
Ahmadi, Hormoz
1
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1
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1
Bargh, Danielle
1
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
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8
Harvard business review : HBR
6
Jahrbuch Seniorenmarketing
5
Young consumers : insight and ideas for responsible marketers
5
Harvard-Business-Manager : das Wissen der Besten
4
The journal of consumer marketing
4
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
3
International journal of consumer studies
3
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3
SpringerLink / Bücher
3
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3
Die Bank
2
Emerging Markets Journal : EMAJ
2
HMD : Praxis der Wirtschaftsinformatik
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Health marketing quarterly
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of market research
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of international consumer marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
MIT sloan management review
2
Menschen, Märkte, Medien, Management : Schriftenreihe
2
Psychology & marketing
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
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1
Africa journal of management
1
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1
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1
Controller Magazin : Praxiswissen zur Unternehmenssteuerung : Mitgliederzeitschrift des Internationalen Controller Vereins und der RMA Risk Management Association & Rating Association e.V.
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Decision
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Edition WÜRTH Chair of Cultural Production
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ECONIS (ZBW)
168
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1
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168
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
The light at the end of the tunnel : marketing to seniors
Hirsch, Peter B.
- In:
The journal of business strategy
44
(
2023
)
2
,
pp. 114-116
Persistent link: https://www.econbiz.de/10014253295
Saved in:
3
Co-creating community-led frugal innovation : an adapted Quadruple Helix?
Bhattacharjya, Bibhuti Ranjan
;
Bhaduri, Saradindu
; …
- In:
Technovation : the international journal of …
124
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014486615
Saved in:
4
Bottom of the Pyramid (BOP) younger consumers' perspective of service industries : a qualitative exploration of Nigeria
Savas-Hall, Selen
;
Hall, Justin R.
;
Gresham, George
- In:
Journal of African business
24
(
2023
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10014372893
Saved in:
5
Adoption of mobile banking by microentrepreneurs at the bottom of the pyramid
Ruano-Arcos, Leidi
;
Rodríguez-Orejuela, Augusto
; …
- In:
Cuadernos de administración : quarterly publication of …
36
(
2020
)
67
,
pp. 79-92
Persistent link: https://www.econbiz.de/10012613274
Saved in:
6
Consumption at the bottom of the pyramid : current state of research and suggestions for future study
Campos, Alyce Cardoso
;
Rezende, Daniel Carvalho de
; …
- In:
Emerging Markets Journal : EMAJ
10
(
2020
)
1
,
pp. 40-49
Persistent link: https://www.econbiz.de/10012491729
Saved in:
7
Segmenting the bottom of the pyramid consumers : theoretical approach
Singh, Devinder Pal
;
Paul, Justin
;
Sharma, Pooja
- In:
International journal of market research
64
(
2022
)
3
,
pp. 397-419
Persistent link: https://www.econbiz.de/10013257993
Saved in:
8
Driving social impact at the bottom of the Pyramid through the internet-of-things enabled frugal innovations
Park, Sukyung
;
Rosca, Eugenia
;
Agarwal, Nivedita
- In:
Technovation : the international journal of …
118
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014249398
Saved in:
9
Marketing at the bottom of the pyramid : literature review and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
Saved in:
10
Germinating seeds in dry soil : examining the process of frugal innovation in micro- and small-enterprises at the base of the pyramid
Borchardt, Miriam
;
Chiappetta Jabbour, Charbel José
; …
- In:
European business review
34
(
2022
)
3
,
pp. 297-320
Persistent link: https://www.econbiz.de/10013412200
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