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~subject:"Deutschland"
~subject:"Marketing"
~subject:"Niedrigeinkommen"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Statistik"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Deutschland
Marketing
Niedrigeinkommen
Target group
1,126
Zielgruppe
1,126
Consumer behaviour
440
Konsumentenverhalten
440
Advertising effects
249
Werbewirkung
249
Advertising
220
Werbung
218
Children
194
Kinder
194
USA
153
United States
153
Marketingmanagement
144
Marketing management
143
Online-Marketing
135
Internet marketing
134
Marktsegmentierung
131
Market segmentation
129
Jugendliche
109
Youth
109
Beziehungsmarketing
95
Relationship marketing
95
Germany
84
Elderly people
77
Ältere Menschen
77
Brand management
71
Markenführung
71
Low income
50
Brand image
46
India
46
Indien
46
Markenimage
46
Developing countries
42
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42
Holiday behaviour
41
Urlaubsverhalten
41
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39
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Article
141
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28
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Aufsatz in Zeitschrift
Aufsatzsammlung
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Aufsatz im Buch
218
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218
Article in journal
141
Hochschulschrift
75
Graue Literatur
68
Non-commercial literature
68
Thesis
60
Collection of articles of several authors
35
Sammelwerk
35
Case study
22
Fallstudie
22
Arbeitspapier
21
Working Paper
21
Ratgeber
14
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11
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11
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11
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7
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6
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6
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6
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6
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5
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3
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3
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3
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2
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2
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2
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2
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2
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1
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1
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English
92
German
78
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Herstatt, Cornelius
5
Chikweche, Tendai
4
Kohlbacher, Florian
4
Fletcher, Richard
3
Gupta, Shruti
3
Lebok, Uwe
3
Muthers, Helmut
3
Simanis, Erik
3
Singh, Ramendra
3
Anderson, Jamie
2
Dalsace, Frédéric
2
Döring, Karen
2
Egger, Andreas
2
Faivre-Tavignot, Bénédicte
2
Halfmann, Marion
2
Knob, Alexandra
2
Menascé, David
2
Oates, Caroline J.
2
Paul, Justin
2
Wiedmann, Klaus-Peter
2
Yunus, Muhammad
2
Zanger, Cornelia
2
Abold, Roland
1
Agarwal, Nivedita
1
Agrey, Noreen
1
Ahmadi, Hormoz
1
Akter, Shahriar
1
Allgayer, Florian
1
Atik, Deniz
1
Axt-Gadermann, Michaela
1
Baal, Sebastian van
1
Babu, Mujahid Mohiuddin
1
Badura, Bernhard
1
Bargh, Danielle
1
Barrey, Sandrine
1
Barrot, Christian
1
Bartels, Jos
1
Barth, Bertram
1
Batinic, Bernad
1
Baudrin, Mathieu
1
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Springer Fachmedien Wiesbaden
2
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
1
GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
1
TNS-Infratest-Holding GmbH & Co. KG
1
Universität Hohenheim / Forschungsstelle für Medienwirtschaft und Kommunikationsforschung
1
wbv Media GmbH & Co. KG
1
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Media-Perspektiven
8
Harvard business review : HBR
6
Jahrbuch Seniorenmarketing
5
Young consumers : insight and ideas for responsible marketers
5
Harvard-Business-Manager : das Wissen der Besten
4
The journal of consumer marketing
4
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
3
International journal of consumer studies
3
Marketing theory
3
SpringerLink / Bücher
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Die Bank
2
Emerging Markets Journal : EMAJ
2
HMD : Praxis der Wirtschaftsinformatik
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Health marketing quarterly
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of market research
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of international consumer marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
MIT sloan management review
2
Menschen, Märkte, Medien, Management : Schriftenreihe
2
Psychology & marketing
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
Academy of Management perspectives : AMP
1
Africa journal of management
1
Akzente
1
Business horizons
1
Controller Magazin : Praxiswissen zur Unternehmenssteuerung : Mitgliederzeitschrift des Internationalen Controller Vereins und der RMA Risk Management Association & Rating Association e.V.
1
Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Decision
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Die Wohnungswirtschaft Deutschland
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Edition WÜRTH Chair of Cultural Production
1
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ECONIS (ZBW)
169
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1
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169
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
Bottom of the Pyramid (BOP) younger consumers' perspective of service industries : a qualitative exploration of Nigeria
Savas-Hall, Selen
;
Hall, Justin R.
;
Gresham, George
- In:
Journal of African business
24
(
2023
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10014372893
Saved in:
3
Co-creating community-led frugal innovation : an adapted Quadruple Helix?
Bhattacharjya, Bibhuti Ranjan
;
Bhaduri, Saradindu
; …
- In:
Technovation : the international journal of …
124
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014486615
Saved in:
4
The light at the end of the tunnel : marketing to seniors
Hirsch, Peter B.
- In:
The journal of business strategy
44
(
2023
)
2
,
pp. 114-116
Persistent link: https://www.econbiz.de/10014253295
Saved in:
5
Consumption at the bottom of the pyramid : current state of research and suggestions for future study
Campos, Alyce Cardoso
;
Rezende, Daniel Carvalho de
; …
- In:
Emerging Markets Journal : EMAJ
10
(
2020
)
1
,
pp. 40-49
Persistent link: https://www.econbiz.de/10012491729
Saved in:
6
Adoption of mobile banking by microentrepreneurs at the bottom of the pyramid
Ruano-Arcos, Leidi
;
Rodríguez-Orejuela, Augusto
; …
- In:
Cuadernos de administración : quarterly publication of …
36
(
2020
)
67
,
pp. 79-92
Persistent link: https://www.econbiz.de/10012613274
Saved in:
7
Driving social impact at the bottom of the Pyramid through the internet-of-things enabled frugal innovations
Park, Sukyung
;
Rosca, Eugenia
;
Agarwal, Nivedita
- In:
Technovation : the international journal of …
118
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014249398
Saved in:
8
Marketing at the bottom of the pyramid : literature review and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
Saved in:
9
Germinating seeds in dry soil : examining the process of frugal innovation in micro- and small-enterprises at the base of the pyramid
Borchardt, Miriam
;
Chiappetta Jabbour, Charbel José
; …
- In:
European business review
34
(
2022
)
3
,
pp. 297-320
Persistent link: https://www.econbiz.de/10013412200
Saved in:
10
Segmenting the bottom of the pyramid consumers : theoretical approach
Singh, Devinder Pal
;
Paul, Justin
;
Sharma, Pooja
- In:
International journal of market research
64
(
2022
)
3
,
pp. 397-419
Persistent link: https://www.econbiz.de/10013257993
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