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~subject:"E-commerce"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Mehrbändiges Werk"
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E-commerce
Markenführung
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1,423
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495
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
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Leitfaden Online-Marketing ; [Bd. 1]
7
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Contemporary research in e-marketing ; 2
4
Digital strategies in a global market : navigating the Fourth Industrial Revolution
4
Online reputation management in destination and hospitality : what we know, what we need to know
4
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
3
Developing digital marketing : relationship perspectives
3
E-marketing ; Vol. 3
3
Handbook of research on customer engagement
3
Handbook of research on effective advertising strategies in the social media age
3
Handbook of research on integrating social media into strategic marketing
3
Innovative Markenführung und -implementierung
3
New Developments in Online Marketing
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branding and sustainable competitive advantage : building virtual presence
2
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2
Building corporate identity, image and reputation in the digital era
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E-commerce adoption and small business in the global marketplace : tools for optimization
2
Impact of e-commerce on consumers and small firms
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Interdisciplinary management research XVI ; 1
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
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2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
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2
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2
The Wiley Blackwell handbook of the psychology of the Internet at work
2
Transforming organizations through flexible systems management
2
Virtual worlds and e-commerce : technologies and applications for building customer relationships
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ECONIS (ZBW)
262
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71
Influencer marketing : is it right for your brand?
Hernandez, Terri N.
- In:
Research perspectives on social media influencers and …
,
(pp. 125-144)
.
2021
Persistent link: https://www.econbiz.de/10014227219
Saved in:
72
The mystique of customers' saturation in online brand communities
Ramadan, Zahy B.
;
Abosag, Ibrahim
- In:
Consumer behavior : practice oriented perspectives
,
(pp. 9-27)
.
2017
Persistent link: https://www.econbiz.de/10011854874
Saved in:
73
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
74
E-Assessment : a digital solution for promoting e-governance
Gupta, Saurabh
;
Agarwal, Ashesh
;
Srivastava, Amita
- In:
Transforming organizations through flexible systems …
,
(pp. 127-143)
.
2020
Persistent link: https://www.econbiz.de/10012127681
Saved in:
75
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
Saved in:
76
Live streaming meets online shopping in the connected world : interactive social video in online marketplace
Ho, Ree Chan
;
Rajadurai, Kanesh Gopal
- In:
Strategies and tools for managing connected consumers
,
(pp. 130-142)
.
2020
Persistent link: https://www.econbiz.de/10012106765
Saved in:
77
Analysis of the approach to online advertising of leading sportswear brands
Jiménez Sánchez, Álvaro
;
Vayas Ruiz, Eliza Carolina
; …
- In:
Management and inter/intra organizational relationships …
,
(pp. 241-262)
.
2020
Persistent link: https://www.econbiz.de/10012178007
Saved in:
78
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
Saved in:
79
Fuzzy DEMATEL approach to identify the factors influencing efficiency of Indian retail websites
Gaur, Loveleen
;
Agarwal, Vernika
;
Anshu, Kumari
- In:
Strategic system assurance and business analytics
,
(pp. 69-84)
.
2020
Persistent link: https://www.econbiz.de/10012240764
Saved in:
80
The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir
;
Stipić, Igor
;
Kelić, Ivan
-
2020
Persistent link: https://www.econbiz.de/10012601632
Saved in:
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