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~subject:"EU-Staaten"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"International advertising"
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EU-Staaten
International marketing
838
Internationales Marketing
838
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98
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Consumption culture in Europe : insight into the beverage industry
3
Kom / Kommission der Europäischen Gemeinschaften
2
Agricultural trade and economic integration in Europe and in North America : december 7-9, 1992, Frankfurt am Main, Germany
1
Competitive European peripheries
1
Der Integrationsgedanke in der Betriebswirtschaftslehre : Helmut Koch zum 70. Geburtstag
1
European business in the global network
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 3
1
Internationalisierung von Vertrieb und Handel
1
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1
Issues concerning the transformation of economies from central planning to the free market
1
Land- und Ernährungswirtschaft im europäischen Binnenmarkt und in der internationalen Arbeitsteilung
1
Michael Porter ; Vol. 4
1
New policy challenges for European multinationals
1
Perspectives on international marketing - re-issued
1
Selected papers of the International Conference on Operations Research : Berlin, August 30 - September 2, 1994
1
Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
1
The European Monetary Union : blessing or disaster? ; a series of research papers as a contribution of the University zu Köln to the 5th CEMS Graduate Conference, October 22 - 25, 1997 - Cologne
1
The economic cooperation between EC and Korea : problems and prospects ; papers and discussions from the joint KEIP FES conference held on 14 - 15 October 1991 in Seoul
1
Value in marketing : retrospective and perspective stance
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
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ECONIS (ZBW)
25
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1
A critical review of the value concept in the international marketing context
Khan, Sardana Islam
;
Wong, Ho Yin
;
Sultan, Parves
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 126-144)
.
2020
Persistent link: https://www.econbiz.de/10012151144
Saved in:
2
Research and managerial implications
Kaufmann, Hans Rüdiger
;
Orphanidou, Yianna
;
Casarin, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 333-347)
.
2013
Persistent link: https://www.econbiz.de/10009720260
Saved in:
3
Verbal and pictorial representations of beverage consumption patterns : the wall of pictures protocol
Ganassali, Stéphane
;
Moscarola, Jean
;
Mestrallet, Anne …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 116-165)
.
2013
Persistent link: https://www.econbiz.de/10009720265
Saved in:
4
Research methodology
Ganassali, Stéphane
;
Moscarola, Jean
;
Casarin, Francesco
- In:
Consumption culture in Europe : insight into the …
,
(pp. 100-115)
.
2013
Persistent link: https://www.econbiz.de/10009720266
Saved in:
5
International marketing-related outward FDI motives : Turkish MNCs' experience in the EU
Uray, Nimet
;
Vardar, Nükhet
;
Nacar, Ramazan
- In:
New policy challenges for European multinationals
,
(pp. 305-338)
.
2012
Persistent link: https://www.econbiz.de/10009732445
Saved in:
6
Research developments in international marketing : a European perspective
Ford, David
;
Leonidou, Leonidas C.
- In:
Perspectives on international marketing - re-issued
,
(pp. 3-32)
.
2012
Persistent link: https://www.econbiz.de/10009684127
Saved in:
7
The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot
;
Werner, Steve
;
Matulich, Erika
-
2010
Persistent link: https://www.econbiz.de/10003889322
Saved in:
8
International direct marketing strategies : a US-European comparison
Iyer, Ramesh T.
;
Hill, John S.
-
2008
Persistent link: https://www.econbiz.de/10003657427
Saved in:
9
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
Saved in:
10
Die Standardisierung des Marketing im internationalen E-Commerce
Fritz, Wolfgang
;
Dees, Heiko
- In:
Technologiemanagement & Marketing : Herausforderungen …
,
(pp. 487-506)
.
2005
Persistent link: https://www.econbiz.de/10003203814
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