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~subject:"Economic indicators"
~subject:"Firmenimage"
~subject:"India"
~subject:"Marketing"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Country reputation"
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Economic indicators
Firmenimage
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Corporate reputation
10
Reputation
10
country reputation
7
Country reputation
6
Country image
5
Designation of origin
5
Herkunftsbezeichnung
5
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4
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4
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2
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Aufsatz im Buch
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10
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Fullerton, Jami A.
2
Biswas, Mitrajit
1
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Jin, Young-ju
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Kelley, Keith James
1
Kendrick, Alice
1
Kimber, David
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Leiva, Ricardo
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Li, Huaibin
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Riel, Cees B. M. van
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Global aspects of reputation and strategic management
3
Corporate reputation review : an international journal
2
Journal of marketing communications
2
Global perspectives on soft power management in business
1
International journal of Chinese culture and management : IJCCM
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
India building its nation brand soft power through its global organizations in the 21st century
Biswas, Mitrajit
- In:
Global perspectives on soft power management in business
,
(pp. 171-177)
.
2023
Persistent link: https://www.econbiz.de/10014460494
Saved in:
2
Global reputation management : understanding and managing reputation as shared value across borders
Kelley, Keith James
;
Thams, Yannick
- In:
Global aspects of reputation and strategic management
,
(pp. 23-48)
.
2019
Persistent link: https://www.econbiz.de/10012125430
Saved in:
3
Economic indicators affecting the media reputation of a country : the case of Chile (1990-2015)
Leiva, Ricardo
;
Kimber, David
- In:
Global aspects of reputation and strategic management
,
(pp. 143-163)
.
2019
Persistent link: https://www.econbiz.de/10012125455
Saved in:
4
Why do people love museums so much? : empirical evidence about the Stellar reputations of art museums and what companies can learn from it
Riel, Cees B. M. van
- In:
Global aspects of reputation and strategic management
,
(pp. 185-209)
.
2019
Persistent link: https://www.econbiz.de/10012125459
Saved in:
5
Country reputation as a moderator of tourism advertising effectiveness
Fullerton, Jami A.
;
Kendrick, Alice
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10011705486
Saved in:
6
The 2010 FIFA World Cup and South Africa : a study of longer-term effects and moderators of country reputation
Holtzhausen, Derina
;
Fullerton, Jami A.
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 185-198
Persistent link: https://www.econbiz.de/10011376485
Saved in:
7
The effects of leader image on national reputation : influence of Chinese Presidents Hu Jintao and Xi Jinping on Korean perceptions and attitudes toward China
Yoo, Jae-woong
;
Jin, Young-ju
- In:
Corporate reputation review : an international journal
18
(
2015
)
1
,
pp. 50-64
Persistent link: https://www.econbiz.de/10010514001
Saved in:
8
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
9
Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga
- In:
Corporate reputation review : an international journal
17
(
2014
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
Saved in:
10
Country reputation and attitudes towards made in Italy products : a study on Chinese consumers
Marino, Vittoria
;
Mainolfi, Giada
- In:
International journal of Chinese culture and management …
3
(
2013
)
3
,
pp. 228-241
Persistent link: https://www.econbiz.de/10009791532
Saved in:
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