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~subject:"Einzelhandel"
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Search: subject_exact:"Customer equity"
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Einzelhandel
Customer value
2,416
Kundenwert
2,416
Beziehungsmarketing
1,435
Relationship marketing
1,435
Consumer behaviour
615
Konsumentenverhalten
615
Betriebliche Wertschöpfung
565
Value creation
565
Customer integration
304
Kundenintegration
304
Customer satisfaction
295
Kundenzufriedenheit
294
Service quality
261
Dienstleistungsqualität
260
Marketing management
228
Marketingmanagement
228
Theorie
216
Theory
216
Lieferantenmanagement
187
Supplier relationship management
187
B-to-B-Marketing
143
Business-to-business marketing
143
Deutschland
141
Germany
140
Brand management
136
Markenführung
136
USA
131
United States
130
Brand image
125
Markenimage
125
Service-Dominant Logic
125
Service-dominant logic
125
Value co-creation
110
Kundenmanagement
96
Social Web
89
Social web
89
customer value
88
Messung
79
Retail trade
79
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Undetermined
44
Free
8
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68
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11
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Aufsatz in Zeitschrift
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6
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Graue Literatur
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Non-commercial literature
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English
71
German
8
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Bauer, Thomas
3
Shamim, Amjad
3
Albinsson, Pia A.
2
Das, Gopal
2
Diller, Hermann
2
Gil Saura, Irene
2
Madhani, Pankaj M.
2
Ney, Benjamin
2
Rajagopal
2
Rintamäki, Timo
2
Saarijärvi, Hannu
2
Varshneya, Geetika
2
Yrjölä, Mika
2
Abu Bakar Sade
1
Ahn, Jiseon
1
Ahrholdt, Dennis C.
1
Amendah, Eklou R.
1
An, Myoung-a
1
Andersson, Pernille K.
1
Anti, Kristen
1
Ashill, Nicholas
1
Bandyopadhyay, Subir
1
Berenguer Contrí, Gloria
1
Blitz, Amy
1
Bonakdar, Amir
1
Boutsouki, Christina
1
Calvo-Porral, Cristina
1
Cardinali, Silvio
1
Carlson, Jamie
1
Chang, Chun-Wei
1
Chang, Tien-Hsiang
1
Chatzipanagiotou, Kalliopi
1
Chaudhuri, Arjun
1
Chen, Xu
1
Cheng, Dong
1
Cheng, Yichen
1
Chiang, Lanlung
1
Chien, Chao-Han
1
Chiguvi, Douglas
1
Choi, Miju
1
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Journal of retailing and consumer services
9
Journal of business research : JBR
4
The international review of retail, distribution and consumer research
4
International journal of retail and distribution management
2
Journal of business economics and management
2
Journal of retailing
2
Marketing intelligence & planning
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Australasian marketing journal
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Central European business review : CEBR
1
Cornell hospitality quarterly : CQ
1
IIMB management review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology and management
1
International journal of business and economics
1
International journal of commerce and management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of intelligent enterprise
1
International journal of management and marketing research : IJMMR
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of services and operations management
1
Journal of Indian business research
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management research review
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Marketing und Innovation in disruptiven Zeiten
1
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ECONIS (ZBW)
79
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79
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana
Chiguvi, Douglas
;
Sepepe, Thuso
-
2023
Persistent link: https://www.econbiz.de/10014285228
Saved in:
3
WeChat mobile-payment-based smart retail customer experience : an integrated framework
Sun, Yinglu
;
Xue, Wei
;
Bandyopadhyay, Subir
;
Cheng, Dong
- In:
Information technology and management
23
(
2022
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10013267893
Saved in:
4
Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina
;
Thomsen, Charlotte Hjerrild
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
Saved in:
5
An empirical study of the relationship between perceived value and the Net Promoter Score : application to specialized retail chains
Maubisson, Laurent
;
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 321-344
Persistent link: https://www.econbiz.de/10014584486
Saved in:
6
From customer to actor value propositions : an analysis of digital transaction platforms
Hokkanen, Harri
;
Hänninen, Mikko
;
Yrjölä, Mika
; …
- In:
The international review of retail, distribution and …
31
(
2021
)
3
,
pp. 257-279
Persistent link: https://www.econbiz.de/10012590016
Saved in:
7
Impact of financial and nonfinancial constructs on customer lifetime value (CLV) : U.S. retailer's perspective
Amendah, Eklou R.
;
Kohli, Amarpreet
;
Kumthekar, Nihar
; …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
3
,
pp. 202-237
Persistent link: https://www.econbiz.de/10014320680
Saved in:
8
Maximizing online revisiting and purchasing : a clickstream-based approach to enhancing customer lifetime value
Jabr, Wael
;
Ghoshal, Abhijeet
;
Cheng, Yichen
;
Pavlou, …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 470-502
Persistent link: https://www.econbiz.de/10014302597
Saved in:
9
Make every interaction count - assessing the role of customers’ self-construal on value co-creation at service encounters
Shamim, Amjad
;
Ahn, Jiseon
;
Khan, Imran
;
Shah, Mahmood
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 178-201
Persistent link: https://www.econbiz.de/10014292095
Saved in:
10
Management von Marketing-Effektivität und -Effizienz im Einzelhandel : ein kombiniertes Modell des wahrgenommenen Kundenwerts und des Customer Lifetime Value
Rouhi, Kaveh
;
Geiger, Ingmar
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 203-227)
.
2023
Persistent link: https://www.econbiz.de/10013555060
Saved in:
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