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~subject:"Endorsement"
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Search: subject_exact:"Werbung mit Prominenten"
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Endorsement
Celebrity endorsement
809
Celebrity-Werbung
809
Advertising effects
443
Werbewirkung
443
Consumer behaviour
303
Konsumentenverhalten
303
Markenimage
222
Brand image
218
Brand management
209
Markenführung
209
Werbung
126
Advertising
122
Athletes
95
Sportler
95
Social Web
93
Social web
93
Brand
71
Markenartikel
70
Credibility
64
Glaubwürdigkeit
63
Internet marketing
61
Online-Marketing
61
USA
59
United States
58
celebrity endorsement
58
Indien
51
India
50
Sportmarketing
43
Sports marketing
43
Beziehungsmarketing
36
Relationship marketing
36
Deutschland
30
Germany
30
Marketing management
29
Marketingmanagement
29
celebrity
27
China
25
Artists
23
Künstler
23
Reputation
23
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Article
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English
12
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Abinay, Babatunde Misliu
1
Albert, Noël
1
Ambroise, Laure
1
Astous, Alain d'
1
Babatunde, Sodiq Olanrewaju
1
Brigham, Christopher
1
Campos, Roberta Dias
1
Carrillat, François A.
1
Chang, Kyungro
1
Crespo, Cátia Fernandes
1
Denis, Etienne
1
Ferreira, Alcina Gaspar
1
Graham, Mary A.
1
Hoornaert, Steven
1
Hur, Youngjin
1
Ismael, Fatmah Bibi Amina
1
Jackson, Vanessa
1
Kapitan, Sommer
1
Kim, Dae Yeon
1
Kim, Samuel Seongseop
1
Kim, Taehee
1
Ladkoo, Adjnu Damar
1
Leclercq, Thomas
1
Lee, Jin-soo
1
Lee, Min-Young
1
Mendes, Cédric
1
Nascimento, Thaysa Costa do
1
Prideaux, Bruce
1
Seo, Hyo Min
1
Silvera, David H.
1
Suarez, Maribel
1
Valette-Florence, Pierre
1
Yi, U-yŏng
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International journal of sports marketing & sponsorship
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Business and Economic Research : BER
1
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
12
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1
Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
Saved in:
2
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
3
The impact of celebrity endorsement on brand knowledge : a comparative study in Mauritius
Ladkoo, Adjnu Damar
;
Ismael, Fatmah Bibi Amina
- In:
Business and Economic Research : BER
8
(
2018
)
2
,
pp. 85-114
Persistent link: https://www.econbiz.de/10011861778
Saved in:
4
Celebrity endorsement and polities : a study of the Nigerian political environment
Abinay, Babatunde Misliu
;
Babatunde, Sodiq Olanrewaju
- In:
GITAM journal of management : a quarterly publication …
18
(
2020
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013187142
Saved in:
5
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
6
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
7
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
8
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
9
From digital media influencers to celebrity endorsers : attributions drive endorser effectiveness
Kapitan, Sommer
;
Silvera, David H.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 553-567
Persistent link: https://www.econbiz.de/10011537281
Saved in:
10
The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability
Graham, Mary A.
;
Jackson, Vanessa
;
Lee, Min-Young
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10010519723
Saved in:
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