//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Fernsehprogramm"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"TV ads"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Fernsehprogramm
Fernsehwerbung
788
Television advertising
788
Werbewirkung
371
Advertising effects
368
Consumer behaviour
155
Konsumentenverhalten
155
Werbung
149
Advertising
142
USA
135
United States
135
Internet marketing
106
Online-Marketing
106
Theorie
97
Theory
97
Television programme
86
Fernsehen
84
Media usage
84
Mediennutzung
84
Television
80
Children
77
Kinder
77
Deutschland
69
Germany
67
Brand management
50
Hörfunkwerbung
50
Markenführung
50
Radio advertising
50
Fernsehsender
47
Target group
46
Zielgruppe
46
Television industry
44
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
Sportveranstaltung
36
Broadcasting finance
33
Rundfunkfinanzierung
33
more ...
less ...
Online availability
All
Undetermined
20
Free
12
Type of publication
All
Article
59
Book / Working Paper
29
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
12
Aufsatz im Buch
12
Book section
12
Working Paper
12
Hochschulschrift
10
Thesis
7
Case study
3
Fallstudie
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
more ...
less ...
Language
All
English
64
German
25
Author
All
Pelsmacker, Patrick de
5
Dens, Nathalie
3
Gabszewicz, Jean Jaskold
3
Kent, Robert J.
3
Laussel, Didier
3
Romaniuk, Jenni
3
Sonnac, Nathalie
3
Barrowclough, Diana
2
Beal, Virginia
2
Cauberghe, Verolien
2
Chattopadhyay, Amitava
2
Etayo, Cristina
2
Giallombardo, Giovanni
2
Jiang, Houyuan
2
Lajos, Joseph
2
Miglionico, Giovanna
2
Mühl-Benninghaus, Wolfgang
2
Ordabayeva, Nailya
2
Pethig, Rüdiger
2
Rothbauer, Julia
2
Shi, Yang
2
Swaminathan, Srinivasan
2
Sánchez-Tabernero, Alfonso
2
Tegge, Svenja
2
Verhellen, Yann
2
Aleksandrovs, Leonids
1
Artero, Juan P.
1
Bayo-Moriones, Alberto
1
Beasley, Fred
1
Bee, Colleen C.
1
Bellman, Steven
1
Berg, Christina
1
Bir, Ali Atif
1
Blind, Sofia
1
Blohm, Inga
1
Budzinski, Oliver
1
Böringer, Christian
1
Büchel, Bernhard
1
Calder, Bobby J.
1
Choi, Jungsil
1
more ...
less ...
Institution
All
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
Technische Universität Ilmenau
1
Published in...
All
Journal of advertising research
8
The journal of media economics
4
Journal of advertising : official publication of the American Academy of Advertising
3
CESifo working papers
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of marketing communications
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Psychology & marketing
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Advertising in new formats and media : current research and implications for marketers
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
1
Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Institute of Social and Economic Research
1
Discussion papers / UCL, Département des Sciences Economiques
1
Economic development : journal of the Institute of Economics, Skopje
1
Engaging consumers through branded entertainment and convergent media
1
Fernsehen
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Jahrbuch Seniorenmarketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
more ...
less ...
Source
All
ECONIS (ZBW)
88
Showing
1
-
10
of
88
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
2
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
3
New reformulations for the conflict resolution problem in the scheduling of television commercials
Giallombardo, Giovanni
;
Jiang, Houyuan
;
Miglionico, Giovanna
-
2015
Persistent link: https://www.econbiz.de/10011539913
Saved in:
4
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
5
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
6
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
7
The economics of entertainment : eine theoretische und empirische Untersuchung vor dem Hintergrund der Ökonomik der Medienverzerrung und der Superstars
Pannicke, Julia
-
2018
Stützend auf die gängigen Theorien, Methoden und Modelle der modernen Wettbewerbs- und Industrieökonomik liegt der Kern der Dissertation darin, wie exogene Variablen zu mediengebundenen Verzerrungen von Inhalten auf Unterhaltungsmärkten führen, welche Rolle den "Economics of Superstars"...
Persistent link: https://www.econbiz.de/10011949670
Saved in:
8
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
9
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
10
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->