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~subject:"Germany"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Search: person:"Wiedmann, Klaus-Peter"
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Germany
Markenimage
Consumer behaviour
39
Konsumentenverhalten
39
Deutschland
17
Brand management
16
Markenführung
16
Luxury goods
14
Luxusgüter
14
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13
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13
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10
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15
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Wiedmann, Klaus-Peter
26
Hennigs, Nadine
10
Schmidt, Steffen
5
Walsh, Gianfranco
4
Godey, Bruno
3
Wuestefeld, Thomas
3
Aiello, Gaetano
2
Breitner, Michael H.
2
Donvito, Raffaele
2
Frenzel, Tobias
2
Klarmann, Christiane
2
Labenz, Franziska
2
Langner, Sascha
2
Pederzoli, Daniele
2
Beck, Christian
1
Behrens, Stefan
1
Bettels, Jannick
1
Borck, Kevin
1
Buckler, Frank
1
Buxel, Holger
1
Carduck, Juliane
1
Chan, Priscilla
1
Chen, Rong
1
Duvenhorst, Carsten
1
Ewing, Mike
1
Fei, Li
1
Fombrun, Charles J.
1
Grazzini, Laura
1
Haase, Janina
1
Halliburton, Chris
1
Karampournioti, Evmorfia
1
Kassubek, Martin
1
Klee, Alexander
1
Kudlińska, Mariola
1
Lee, Yuri
1
Ludewig, Dirk
1
Matijevic, A.
1
Oh, Hyunjoo
1
Pankalla, Lars
1
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1
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Gottfried Wilhelm Leibniz Universität Hannover
2
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Jahrbuch der Absatz- und Verbrauchsforschung
3
Marketing : ZFP ; journal of research and management
3
Corporate reputation review : an international journal
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
Die Bank
1
International journal of services technology and management
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of marketing theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
The journal of consumer marketing
1
The journal of product & brand management
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Zeitschrift für Energiewirtschaft : ZfE
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ECONIS (ZBW)
26
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1
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26
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1
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
2
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
3
Storytelling als Werkzeug zur Erzielung von Strategic Alignment im Post-Merger Integrationsprozess : theoretische Fundierung und empirische Messung am Beispiel der Integration von...
Borck, Kevin
-
2016
Persistent link: https://www.econbiz.de/10011537451
Saved in:
4
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
5
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
6
Future research directions based on a critical assessment of reputation management in practice : a German perspective
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 217-223
Persistent link: https://www.econbiz.de/10011794933
Saved in:
7
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
8
Brand equity valuation through big data intelligence
Schmidt, Steffen
;
Buckler, Frank
;
Langner, Sascha
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10011561882
Saved in:
9
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
10
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
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