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~subject:"Globalisierung"
~subject:"Theorie"
~subject:"World"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Search: subject_exact:"International market segmentation"
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Globalisierung
Theorie
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International market segmentation
43
Internationale Marktsegmentierung
43
International marketing
12
Internationales Marketing
12
International market entry
10
Internationaler Markteintritt
10
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6
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E-marketing ; Vol. 3
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Handbook of research on mobile marketing management
1
International marketing ; Vol. 2
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
1
Perspektiven im strategischen Management : Festschrift anläßlich des 60. Geburtstages von Prof. Hans H. Hinterhuber
1
The SAGE handbook of international marketing
1
The international review of retail, distribution and consumer research
1
The new world order : internationalism, regionalism and the multinational corporations
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ECONIS (ZBW)
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Segmentation challenges posed by 'transnationals' in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
-
2012
Persistent link: https://www.econbiz.de/10009575084
Saved in:
2
Internationales Konsumentenverhalten
Terlutter, Ralf
;
Dobrenova, Fanny
- In:
Internationaler Vertrieb : Grundlagen, Konzepte und …
,
(pp. 243-262)
.
2012
Persistent link: https://www.econbiz.de/10009624534
Saved in:
3
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
4
Multi-Marken Portfolios und Markenarchitektur : in der internationalen Hotellerie am Beispiel von Marriott International Inc.
Zehle, Frank
- In:
Mit der Marke zum Erfolg : Markenmanagement in …
,
(pp. 267-280)
.
2011
Persistent link: https://www.econbiz.de/10008807024
Saved in:
5
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
6
Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
Saved in:
7
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
Saved in:
8
Towards a conceptual model of country market selection : selection processes of retailers and C&C wholesalers
Swoboda, Bernhard
;
Schwarz, Sandra
;
Hälsig, Frank
- In:
The international review of retail, distribution and …
17
(
2007
)
3
,
pp. 253-282
Persistent link: https://www.econbiz.de/10003503867
Saved in:
9
Clarifying key market segmentation issues, domestic and international
Fennell, Geraldine
;
Saegert, Joel
;
Hoover, Robert J.
- In:
The new world order : internationalism, regionalism and …
,
(pp. 243-259)
.
2000
Persistent link: https://www.econbiz.de/10001498020
Saved in:
10
Globales versus international differenziertes Marketing
Meissner, Hans Günther
-
1999
Persistent link: https://www.econbiz.de/10001428562
Saved in:
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