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~subject:"India"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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India
Unternehmenserfolg
Markenimage
597
Brand image
596
Brand management
514
Markenführung
514
Consumer behaviour
378
Konsumentenverhalten
378
Brand equity
377
brand equity
258
Beziehungsmarketing
175
Relationship marketing
175
Brand
162
Markenartikel
159
Social Web
78
Social web
78
Internet marketing
74
Online-Marketing
74
Customer satisfaction
62
Kundenzufriedenheit
62
Marketing management
60
Marketingmanagement
60
Markenwert
58
Brand Equity
43
Dienstleistungsqualität
39
Service quality
39
Brand loyalty
36
Corporate Social Responsibility
36
Corporate social responsibility
36
Einzelhandel
36
Retail trade
36
Viral marketing
32
Virales Marketing
32
Firm performance
29
brand loyalty
27
Advertising effects
26
Werbewirkung
26
Corporate reputation
25
Firmenimage
25
Indien
24
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36
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6
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Article
51
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Aufsatz in Zeitschrift
Konferenzschrift
Reprint
Article in journal
51
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3
Book section
3
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3
Thesis
3
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2
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2
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English
51
Author
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Rahman, Mahabubur
4
Anabila, Peter
3
Khan, Bilal Mustafa
3
Faroque, Anisur Rahman
2
Rodríguez-Serrano, M. Ángeles
2
Singh, Anupam
2
Verma, Priyanka
2
Abid, Rizwana
1
Agrawal, Bhawna
1
Agyeiwaa, Owusu Esther
1
Ahakwa, Isaac
1
Ahmad, Amna
1
Ahmad, Anees
1
Ahmed, Zafar U.
1
Alam, Md. Nur
1
Ameyibor, Leeford Edem Kojo
1
Bakshi, Madhupa
1
Bhat, Savita
1
Budeva, Desi
1
Calantone, Roger J.
1
Cao, Jing
1
Carrilero-Castillo, Agustín
1
Chakraborty, Uttam
1
Chatterjee, Saurav
1
Chen, Pei-Hua
1
Chen, Xiao
1
Cillo, Valentina
1
Cobbinah, Benjamin Blandful
1
Crass, Dirk
1
Cuong Hung Pham
1
Czarnitzki, Dirk
1
Dam Tri Cuong
1
Dash, Satyabhusan
1
Di Marcantonio, Michele
1
Dimofte, Claudiu V.
1
Fan, Daisy X. F.
1
Fine, Monica B.
1
Gelb, Betsy D.
1
Geng, Tianlin
1
Gleason, Kimberly
1
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Journal of business research : JBR
5
Cogent business & management
2
IIMB management review
2
International journal of business innovation and research
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Administrative Sciences : open access journal
1
African journal of business and economic research : AJBER
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
California management review
1
European journal of marketing : EJM
1
Global business and organizational excellence : GBOE
1
Global business review
1
International entrepreneurship and management journal
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of export marketing : IJExportM
1
International journal of intelligent enterprise
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of the economics of business
1
International journal of wine business research
1
Inventi impact: retailing & consumer services
1
Journal for global business advancement : JGBA
1
Journal of business ethics : JOBE
1
Journal of global fashion marketing : JGfM
1
Journal of intellectual capital
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing i menedžment innovacij : m&mi
1
Society and business review
1
The review of corporate finance studies : RCFS
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Vietnam's socio-economic development : a social science review
1
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ECONIS (ZBW)
51
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41
The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.
;
Sequeira, A. H.
- In:
IIMB management review
28
(
2016
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
Saved in:
42
Good times, bad times : the stock market performance of firms that own high value brands
Voss, Kevin
;
Mohan, Mayoor
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 670-694
Persistent link: https://www.econbiz.de/10011529610
Saved in:
43
Getting what you're worth : implications that affect firm value in a brand acquisition
Fine, Monica B.
;
Gleason, Kimberly
;
Budeva, Desi
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 70-96
Persistent link: https://www.econbiz.de/10011565284
Saved in:
44
Stakeholder relationships, brand equity, firm performance : a resource-based perspective
Wang, Hui-Ming Deanna
;
Sengupta, Sanjit
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5561-5568
Persistent link: https://www.econbiz.de/10011597357
Saved in:
45
The effects of corporate social responsibility on brand equity and firm performance
Wang, Hanmin
;
Chen, Pei-Hua
;
Yu, Tiffany Hui-Kuang
; …
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2232-2236
Persistent link: https://www.econbiz.de/10011389301
Saved in:
46
Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
Saved in:
47
Retailer-based brand equity and its outcome : an empirical study of independent retailers in Vietnam
Tran Ha Minh Quan
- In:
Vietnam's socio-economic development : a social science …
77
(
2014
),
pp. 67-80
Persistent link: https://www.econbiz.de/10010360500
Saved in:
48
Employee contributions to brand equity
Gelb, Betsy D.
;
Rangarajan, Deva
- In:
California management review
56
(
2013/14
)
2
,
pp. 95-112
Persistent link: https://www.econbiz.de/10010342546
Saved in:
49
The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Saved in:
50
The nature and antecedents of brand equity and its dimensions
Kumar, Ravi Shekhar
;
Dash, Satyabhusan
;
Purwar, Prem Chandra
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10009751806
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