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Search: "The IUP journal of brand management : IJBRM"
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Indien
Brand management
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Markenführung
92
Consumer behaviour
57
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57
Brand image
53
Markenimage
53
Brand
25
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25
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23
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13
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Brand loyalty
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Advertising effects
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Markentransfer
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Portfolio selection
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Portfolio-Management
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Customer satisfaction
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English
23
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Dutta, Kirti
2
Jain, Ankita
2
Sharma, Ritu
2
Singh, Swati
2
Vasavada-Oza, Falguni
2
Attri, Rekha
1
Bairagi, Rahul
1
Bhatia, Pooja
1
Bhatt, Nishithkumar H.
1
Bhattacharjee, Dhriti
1
Ghosh, Saugat
1
Girija, P.
1
Gonela, Saradhi Kumar
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Goswami, Shubham
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Heer, Felicia de
1
Hermantha, Y.
1
Joshi, Monarch A.
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Krishna, Yamini
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Mehta, Nikhil
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Modi, Ashwin
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Mohanty, Sandeep Kumar
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Nagraj, Aparna
1
Panda, Rasananda
1
Panda, Tapan K.
1
Pandya, Amit R.
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Patel, Jayesh D.
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Rajasekaran, Revathy
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Rathod, Chirag B.
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Raut, Umesh Ramchandra
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Sandhya, R. Naga
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Sharma, Rachna
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Tandoh-Offin, Patrick
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The IUP journal of brand management : IJBRM
23
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ECONIS (ZBW)
23
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1
Flagship, flanker brands and Indian consumers' buying decisions : a study on the impact of brand narratives of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita
;
Sharma, Ritu
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 34-53
Persistent link: https://www.econbiz.de/10012104308
Saved in:
2
Flagship and flanker bands : consumer preference study of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita
;
Sharma, Ritu
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 7-22
Persistent link: https://www.econbiz.de/10011987765
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3
Stakeholders' associative network memory model approach to evaluate brand building of make in India
Mohanty, Sandeep Kumar
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
2
,
pp. 46-60
Persistent link: https://www.econbiz.de/10011987779
Saved in:
4
Nation branding for promoting tourism in the Indian context
Bhatia, Pooja
;
Panda, Rasananda
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 66-70
Persistent link: https://www.econbiz.de/10011873191
Saved in:
5
Challenges of selling luxury motorcycle brands in India
Attri, Rekha
;
Bairagi, Rahul
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011854091
Saved in:
6
Relevance of the 4E marketing model to the Indian insurance industry
Sharma, Rachna
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10011751001
Saved in:
7
Promoting organizational brands as desirable employers through company websites : a study of three Indian IT companies
Vasavada-Oza, Falguni
;
Bhattacharjee, Dhriti
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011538372
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8
Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Saved in:
9
Impact of country of origin and customer involvement on brand preference : discriminant modeling in Indian credit card business
Panda, Tapan K.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011635578
Saved in:
10
Exploring the benefits of branding universities : a developing country perspective
Heer, Felicia de
;
Tandoh-Offin, Patrick
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
4
,
pp. 58-71
Persistent link: https://www.econbiz.de/10011536126
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