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~subject:"Internal branding"
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Internal branding
Brand management
17,108
Markenführung
17,065
Consumer behaviour
7,567
Konsumentenverhalten
7,530
Markenimage
7,252
Brand image
7,143
Markenartikel
5,300
Brand
5,285
Relationship marketing
2,620
Beziehungsmarketing
2,617
Markenpolitik
2,216
Deutschland
1,895
Intermediate goods
1,874
Vorleistungen
1,874
Social Web
1,873
Social web
1,871
Germany
1,829
Online-Marketing
1,673
Theorie
1,651
Theory
1,648
Internet marketing
1,642
Marketingmanagement
1,474
Marketing management
1,456
Personalmarketing
1,445
HR marketing
1,351
Werbewirkung
1,206
Advertising effects
1,193
Marketing
1,044
Corporate reputation
983
Firmenimage
978
Luxusgüter
885
Luxury goods
884
USA
839
United States
824
Werbung
796
Advertising
768
Einzelhandel
738
Retail trade
719
Branding
704
Brand loyalty
674
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All
Undetermined
95
Free
8
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Article
193
Book / Working Paper
37
Type of publication (narrower categories)
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Article in journal
90
Aufsatz in Zeitschrift
90
Aufsatz im Buch
81
Book section
81
Case study
19
Fallstudie
19
Hochschulschrift
16
research-article
15
Thesis
9
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
5
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
3
Working Paper
3
review
2
Collection of articles written by one author
1
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1
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1
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1
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1
review-article
1
viewpoint
1
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English
136
German
93
Undetermined
2
Dutch
1
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Tomczak, Torsten
25
Esch, Franz-Rudolf
13
Wentzel, Daniel
12
Henkel, Sven
11
Kernstock, Joachim
10
Schmidt, Holger J.
8
Herrmann, Andreas
7
Burmann, Christoph
5
King, Ceridwyn
5
Walter, Benjamin von
5
Baumgarth, Carsten
4
Brexendorf, Tim Oliver
4
Knörle, Christian
4
Strödter, Kristina
4
Abratt, Russell
3
Biedenbach, Galina
3
Boukis, Achilleas
3
Chapleo, Chris
3
Du Preez, Rose
3
Erkmen, Ezgi
3
Hancer, Murat
3
Heitmann, Mark
3
Khanyapuss Punjaisri
3
Kreutzer, Ralf T.
3
Krobath, Karin
3
Merrilees, Bill
3
Schmidt, Marco
3
Abrar, Muhammad
2
Aurand, Timothy W.
2
Bari, Muhammad Waseem
2
Batt, Verena
2
Bendixen, Michael
2
Biesalski, Alexander
2
Binu Raj, Asha
2
Bodkin, Charles D.
2
Botzenhardt, Florian
2
Brexendorf, Tim
2
Brodbeck, Heinz
2
Bruhn, Manfred
2
Bräunl, Manfred
2
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Institution
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Springer Fachmedien Wiesbaden
3
Université Paris-Dauphine (Paris IX)
1
Wissenschaftsförderung der Sparkassen-Finanzgruppe e.V.
1
Published in...
All
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
26
The journal of product & brand management
10
Antecedents and outcomes of employee-based brand equity
9
The journal of brand management : an international journal
9
Innen beginnen : von der internen Kommunikation zum Internal Branding
6
Innovatives Markenmanagement
6
Journal of Product & Brand Management
6
European journal of marketing : EJM
5
Journal of Place Management and Development
5
Journal of business research : JBR
5
SpringerLink / Bücher
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Services marketing quarterly
4
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovative Markenführung und -implementierung
3
International journal of contemporary hospitality management
3
Research
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
2
Business-to-business brand management : theory, research and executive case study exercises
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate reputation review
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European Journal of Marketing
2
International Journal of Contemporary Hospitality Management
2
International journal of hospitality management
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal of air transport management
2
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
2
Marketing : ZFP ; journal of research and management
2
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
2
The Routledge companion to contemporary brand management
2
The journal of services marketing
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in corporate branding
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Asia Pacific Journal of Marketing and Logistics
1
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ECONIS (ZBW)
208
Other ZBW resources
20
RePEc
2
Showing
1
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230
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date (oldest first)
1
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
2
Organizational resilience and internal
branding
: investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
3
Internal
branding
of a university business through building and gaining from employee-based brand equity
Duh, Helen Inseng
;
Wara, Helen Uzezi
- In:
Journal of African business
25
(
2024
)
3
,
pp. 427-444
Persistent link: https://www.econbiz.de/10015049505
Saved in:
4
The effect of internal
branding
on organisational financial performance and brand loyalty : mediating role of psychological empowerment
Soleimani, Maryam
;
Dana, Leo Paul
;
Aidin, Salamzadeh
; …
- In:
Journal of Asian business and economic studies : JABES
30
(
2022
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10014287976
Saved in:
5
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
6
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal
branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
7
Building employee commitment through internal
branding
: a meta-analytic study
Prashar, Atul
;
Maity, Moutusy
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1241-1274
Persistent link: https://www.econbiz.de/10015047511
Saved in:
8
Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna
;
Gomes Rinaldi, Adriana
;
Rudkowski, Janice
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10013502459
Saved in:
9
Employer and internal
branding
research : a bibliometric analysis of 25 years
Saini, Gordhan K.
;
Lievens, Filip
;
Srivastava, Mukta
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1196-1221
Persistent link: https://www.econbiz.de/10013429181
Saved in:
10
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
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