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~subject:"International marketing"
~type_genre:"Aufsatz im Buch"
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International marketing
Internationales Marketing
779
Multinationales Unternehmen
101
Transnational corporation
101
Globalisierung
99
Globalization
99
Marketing management
97
Marketingmanagement
97
Welt
86
World
86
Theorie
78
Theory
78
Deutschland
77
Germany
77
Brand management
75
Markenführung
75
KMU
65
SME
65
International market entry
62
Internationaler Markteintritt
62
Consumer behaviour
61
Konsumentenverhalten
61
Cultural identity
43
Kulturelle Identität
43
Brand image
34
China
34
Markenimage
34
International marketing research
32
Internationale Marktforschung
32
USA
30
United States
30
Market research
29
Marktforschung
29
Brand
28
Markenartikel
28
Export
26
Beziehungsmarketing
24
Relationship marketing
24
Europa
23
Europe
23
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48
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1
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Article
779
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Aufsatz im Buch
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2,238
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2,238
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779
Graue Literatur
489
Non-commercial literature
489
Collection of articles of several authors
305
Sammelwerk
305
Hochschulschrift
291
Thesis
260
Lehrbuch
217
Textbook
194
Working Paper
182
Arbeitspapier
181
Bibliografie enthalten
145
Bibliography included
145
Case study
126
Fallstudie
126
Aufsatzsammlung
113
Konferenzschrift
90
Reprint
73
Conference proceedings
68
Amtsdruckschrift
59
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59
Glossar enthalten
42
Glossary included
42
No longer published / No longer aquired
30
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29
Handbuch
29
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21
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20
Ratgeber
20
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18
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18
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18
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17
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583
German
189
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4
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2
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Douglas, Susan P.
13
Kotabe, Masaaki
10
Craig, C. S.
8
Meissner, Hans Günther
8
Zentes, Joachim
7
Cavusgil, S. Tamer
6
Samiee, Saeed
6
Solberg, Carl Arthur
6
Andersson, Svante
5
Czinkota, Michael R.
5
Ghauri, Pervez N.
5
Griffith, David A.
5
Jain, Subhash C.
5
Lingenfelder, Michael
5
Sander, Matthias
5
Schramm-Klein, Hanna
5
Svensson, Göran
5
Aulakh, Preet S.
4
Knight, Gary A.
4
Kowalik, Izabela
4
Leonidou, Leonidas C.
4
Morschett, Dirk
4
Okazaki, Shintaro
4
Schmid, Stefan
4
Swoboda, Bernhard
4
Wilkinson, Timothy J.
4
Yip, George S.
4
Aurifeille, Jacques-Marie
3
Buckley, Peter J.
3
Diamantopoulos, Adamantios
3
Diehl, Sandra
3
Elg, Ulf
3
Hu, Zuohao
3
Johansson, Johny K.
3
Julian, Craig C.
3
Katsikeas, Constantine S.
3
Koed Madsen, Tage
3
Magnusson, Peter
3
Meffert, Heribert
3
Mueller, Barbara
3
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The SAGE handbook of international marketing
18
Handbook of research in international marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Handbook of research on international advertising
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
International marketing in the fast changing world
11
Handbook on cross-cultural marketing
10
Entrepreneurship in international marketing
9
Glocal marketing : think globally and act locally
9
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
9
Internationalisierung von Vertrieb und Handel
9
New world marketing
9
Cross-cultural and critical perspectives on brands
8
Effects of globalization on the firm
8
International marketing ; Vol. 3
8
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
8
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
7
Marketing management : a cultural perspective
7
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
6
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
6
Marketing in the new global order : challenges and opportunities
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European business in the global network
5
Global Management : mit 8 Tabellen
5
Internal marketing : directions for management
5
International marketing ; Vol. VI
5
The global market : developing a strategy to manage across borders
5
Anxieties and management responses in international business
4
Going global: implementing international business operations
4
International advertising and communication : current insights and empirical findings
4
International marketing in rapidly changing environments
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Perspectives on international marketing - re-issued
4
Beyond Hofstede : culture frameworks for global marketing and management
3
Brand management in emerging markets : theories and practice
3
Challenges and solutions for international marketing management
3
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ECONIS (ZBW)
779
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1
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
2
Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
Saved in:
3
International entrepreneurial marketing in the digital era
Yang, Man
;
Torkkeli, Lasse
- In:
A research agenda for international entrepreneurship
,
(pp. 217–236)
.
2023
Persistent link: https://www.econbiz.de/10014477749
Saved in:
4
When institutional logicscollide : how international firms navigate sustainability values in global markets
Cerne, Annette
;
Elg, Ulf
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 153-175)
.
2023
Persistent link: https://www.econbiz.de/10014455301
Saved in:
5
Sustainability in international business : an introduction
Arte, Pratik
;
Wang, Yi
;
Dowie, Cheryl
;
Elo, Maria
; …
- In:
Sustainable International Business : Smart Strategies …
,
(pp. 1-11)
.
2023
Persistent link: https://www.econbiz.de/10014447534
Saved in:
6
Challenges of cross-cultural marketing in the current times : to be or not to be global
Gaganjot Kaur
;
Sharma, Shalini
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 96-108)
.
2023
Persistent link: https://www.econbiz.de/10014287120
Saved in:
7
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
8
Conceptual integration of
international
marketing
in India
Garg, Vikas
;
Srivastav, Shalini
;
Tiwari, Pooja
;
Rani, Sonam
- In:
Integrating new technologies in international business …
,
(pp. 205-223)
.
2022
Persistent link: https://www.econbiz.de/10014382888
Saved in:
9
The effects of social media tools' usage in
international
marketing
communication - corporation perspective
Bartosik-Purgat, Małgorzata
;
Michał, Staszków
; …
- In:
Competition, strategy, and innovation : the impact of …
,
(pp. 151-171)
.
2022
Persistent link: https://www.econbiz.de/10012704958
Saved in:
10
Sustainable initiatives in international markets
Alvarez-Risco, Aldo
;
Del-Aguila-Arcentales, Shyla
- In:
The international dimension of entrepreneurial …
,
(pp. 181-191)
.
2022
Persistent link: https://www.econbiz.de/10012807992
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