//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"United States"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of marketing theory and practice."
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Konsumentenverhalten
Markenführung
United States
Werbewirkung
Consumer behaviour
168
USA
125
Salespeople
38
Verkaufspersonal
38
Social Web
36
Social web
36
Advertising effects
34
Brand image
33
Brand management
33
Markenimage
33
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
25
Marketing theory
25
Marketingtheorie
25
Online-Marketing
25
Retail trade
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
20
Emotion
19
Sales behaviour
19
Verkaufsverhalten
19
Brand
18
Markenartikel
18
more ...
less ...
Online availability
All
Undetermined
145
Free
4
Type of publication
All
Article
281
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
283
Aufsatz in Zeitschrift
283
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
283
Author
All
Beatty, Sharon E.
6
Gillison, Stephanie T.
5
Arnold, Todd J.
4
Ozcan, Timucin
4
Ramirez, Edward
4
Reynolds, Kristy E.
4
Sheth, Jagdish N.
4
Solomon, Michael R.
4
Albaum, Gerald S.
3
Baker, Thomas L.
3
Barnes, Donald C.
3
D'Souza, Giles
3
Donthu, Naveen
3
Franke, George R.
3
Hair, Joseph F.
3
Johnson, Catherine M.
3
Kemp, Elyria
3
Micu, Camelia C.
3
Northington, William Magnus
3
Roster, Catherine A.
3
Schumann, David W.
3
Smith, Scott M.
3
Aggarwal, Praveen
2
Alhouti, Sarah
2
Ali, Fayaz
2
Allaway, Arthur W.
2
Anitsal, Ismet
2
Babaev, Jasurbek
2
Brashear-Alejandro, Thomas
2
Briggs, Elten
2
Burnham, Thomas A.
2
Butler, Timothy D.
2
Chaudhuri, Arjun
2
Curran, James M.
2
Das, Neel
2
Deitz, George D.
2
Fernandes, Teresa
2
Flight, Richard L.
2
Fox, Alexa K.
2
Fu, Frank Q.
2
more ...
less ...
Published in...
All
Journal of marketing theory and practice
182
Journal of marketing theory and practice : JMTP
101
Source
All
ECONIS (ZBW)
283
Showing
1
-
10
of
283
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
Saved in:
2
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
3
Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
Hajdas, Monika
;
Radomska, Joanna
;
Szpulak, Aleksandra
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 470-489
Persistent link: https://www.econbiz.de/10014426274
Saved in:
4
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
5
The impact of Persuasion knowledge cues on social media engagement : a look at pet influencer marketing
Myers, Susan
;
Sen, Sandipan
;
Syrdal, Holly
;
Woodroof, Parker
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014447777
Saved in:
6
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
7
Shoppers' susceptibility to information overload : scale development and validation
Hunter, Gary L.
;
Taylor, Steven A.
;
Kallen, Pia Hildegard
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 94-113
Persistent link: https://www.econbiz.de/10014447796
Saved in:
8
Beyond stars : role of discrete emotions on online consumer review helpfulness
Srivastava, Vartika
;
Kalro, Arti D.
;
Raizada, Gaurav
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10014514622
Saved in:
9
Teaching R-A theory to develop future business practitioners' decision making skills
Levin, Michael
;
Liu, Yiyuan
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 542-554
Persistent link: https://www.econbiz.de/10013358810
Saved in:
10
Why own when you can access? : motivations for engaging in collaborative consumption
Stevens, Jennifer L.
;
Johnson, Catherine M.
;
Gleim, Mark R.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013483434
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->