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~subject:"Internet marketing"
~subject:"United States"
~subject:"Werbewirkung"
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Search: "Journal of marketing theory and practice."
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Internet marketing
United States
Werbewirkung
Consumer behaviour
168
Konsumentenverhalten
168
USA
125
Salespeople
38
Verkaufspersonal
38
Social Web
36
Social web
36
Advertising effects
34
Brand image
33
Brand management
33
Markenführung
33
Markenimage
33
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
25
Marketing theory
25
Marketingtheorie
25
Online-Marketing
25
Retail trade
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
20
Emotion
19
Sales behaviour
19
Verkaufsverhalten
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165
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Arnold, Todd J.
3
Baker, Thomas L.
3
D'Souza, Giles
3
Aggarwal, Praveen
2
Albaum, Gerald S.
2
Allaway, Arthur W.
2
Beatty, Sharon E.
2
Brashear-Alejandro, Thomas
2
Briggs, Elten
2
Burnham, Thomas A.
2
Donthu, Naveen
2
Fox, Alexa K.
2
Fu, Frank Q.
2
Ghosh Chowdhury, Tilottama
2
Gillison, Stephanie T.
2
Jeon, Hyo Jin
2
Jiménez, Fernando R.
2
Kemp, Elyria
2
Micu, Camelia C.
2
Moriuchi, Emi
2
Nakata, Cheryl
2
Northington, William Magnus
2
Nowlin, Edward L.
2
Rahman, Mahabubur
2
Rajamma, Rajasree K.
2
Raymond, Mary Anne
2
Roster, Catherine A.
2
Schumann, David W.
2
Sen, Sandipan
2
Smith, Scott M.
2
Stafford, Marla Royne
2
Voss, Kevin E.
2
Addo, Prince Clement
1
Adjei, Mavis T.
1
Aghaie, Sina
1
Ahmed, Muhammad Sohail
1
Ahrholdt, Dennis C.
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Akpatsa, Samuel Kofi
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Albinsson, Pia A.
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Alhouti, Sarah
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Journal of marketing theory and practice
101
Journal of marketing theory and practice : JMTP
65
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ECONIS (ZBW)
166
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1
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
2
The impact of Persuasion knowledge cues on social media engagement : a look at pet influencer marketing
Myers, Susan
;
Sen, Sandipan
;
Syrdal, Holly
;
Woodroof, Parker
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014447777
Saved in:
3
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
4
Beyond stars : role of discrete emotions on online consumer review helpfulness
Srivastava, Vartika
;
Kalro, Arti D.
;
Raizada, Gaurav
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10014514622
Saved in:
5
Teaching R-A theory to develop future business practitioners' decision making skills
Levin, Michael
;
Liu, Yiyuan
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 542-554
Persistent link: https://www.econbiz.de/10013358810
Saved in:
6
Price reactions to a rival's market exit : evidence from the U.S. airline industry
Aghaie, Sina
;
Javadinia, Amir
;
Cockrell, Seth A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 115-127
Persistent link: https://www.econbiz.de/10013483443
Saved in:
7
An exploration of first-time dads’ sharenting with social media marketers : implications for children’s online privacy
Fox, Alexa K.
;
Hoy, Mariea Grubbs
;
Carter, Alexander E.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10014299397
Saved in:
8
Eric is bad, but Erica is worse : greater negativity bias toward female brands
Ozcan, Timucin
;
Hair, Michael
;
Hattat, Ahmet M.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 300-315
Persistent link: https://www.econbiz.de/10014299428
Saved in:
9
Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Tuten, Tracy L.
;
Mintu-Wimsatt, Alma
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011884464
Saved in:
10
Examining scarcity in mobile promotion and purchase intention : the role of location
Sun, Qin
;
Rajamma, Rajasree K.
;
Heisley, Deborah D.
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013204876
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