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~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
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Search: subject_exact:"Internationale Marktsegmentierung"
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Konsumentenverhalten
Luxusgüter
Internationale Marktsegmentierung
206
International market segmentation
200
Theorie
61
Theory
60
International marketing
27
Internationales Marketing
27
Welt
25
World
25
Internationaler Finanzmarkt
24
USA
24
United States
23
International financial market
22
Schätzung
22
International market entry
21
Internationaler Markteintritt
21
Estimation
20
EU-Staaten
18
Market segmentation
18
EU countries
17
Marktsegmentierung
17
Zwei-Länder-Modell
15
Two-country model
14
Consumer behaviour
13
International economy
13
Internationale Wirtschaft
13
Preiskonvergenz
13
Price convergence
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CAPM
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Globalisierung
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Globalization
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Kanada
12
Canada
11
Market integration
11
Marktintegration
11
Marketing management
10
Marketingmanagement
10
Multinationales Unternehmen
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9
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9
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Cleveland, Mark
2
Adams, Russell
1
Arıkan, Gülay
1
Cannon, Hugh M.
1
Chikweche, Tendai
1
Craig, C. S.
1
Diamantopoulos, Adamantios
1
Dirsehan, Taşkın
1
Dobrenova, Fanny
1
Douglas, Susan P.
1
Egan, Paul
1
Erdoğan, Seçil
1
Gaston-Breton, Charlotte
1
Godey, Bruno
1
Grigoriou, Nicholas
1
Hennigs, Nadine
1
Jain, Arun K.
1
Klarmann, Christiane
1
Lappeman, James
1
Laroche, Michel
1
Ly, Li
1
López-López, Inés
1
Martín Martín, Oscar
1
Munuera-Alemán, José Luis
1
Papadopoulos, Nicolas G.
1
Poyraz, Tuğça
1
Riefler, Petra
1
Ruiz de Maya, Salvador
1
Sheth, Jagdish N.
1
Siguaw, Judy A.
1
Strehlau, Suzane
1
Terlutter, Ralf
1
Wiedmann, Klaus-Peter
1
Wind, Yoram
1
Xin-an, Zhang
1
Yaprak, Attila
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International marketing review
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Global marketing strategies for the promotion of luxury goods
1
International business and economics research journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Internationaler Vertrieb : Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft ; [... fand am 11. März 2011 im Audimax der Nordakademie in Elmshorn die zweite "Sales Convention" unter dem Motto "Internationaler Vertrieb - Global Player oder Local Hero" statt]
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Legends in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
14
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14
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1
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
2
Analyzing countries for their luxury potentials : a macromarketing approach
Dirsehan, Taşkın
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 71-91)
.
2016
Persistent link: https://www.econbiz.de/10011484638
Saved in:
3
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
4
Cosmopolitan consumers as a target group for segmentation
Riefler, Petra
;
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
Saved in:
5
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
6
Internationales Konsumentenverhalten
Terlutter, Ralf
;
Dobrenova, Fanny
- In:
Internationaler Vertrieb : Grundlagen, Konzepte und …
,
(pp. 243-262)
.
2012
Persistent link: https://www.econbiz.de/10009624534
Saved in:
7
Cosmopolitanism, individual-level values and cultural-level values : a cross-cultural study
Cleveland, Mark
;
Erdoğan, Seçil
;
Arıkan, Gülay
; …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 934-943
Persistent link: https://www.econbiz.de/10009241424
Saved in:
8
International market selection and segmentation : a two-stage model
Gaston-Breton, Charlotte
;
Martín Martín, Oscar
- In:
International marketing review
28
(
2011
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10009242877
Saved in:
9
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
10
A dynamic framework for understanding cross-national segmentation
Cannon, Hugh M.
;
Yaprak, Attila
- In:
International marketing review
28
(
2011
)
3
,
pp. 229-243
Persistent link: https://www.econbiz.de/10009242885
Saved in:
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