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~subject:"Konsumentenverhalten"
~subject:"Werbeplanung"
~type:"article"
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Search: subject_exact:"Hörfunkwerbung"
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Konsumentenverhalten
Werbeplanung
Hörfunkwerbung
161
Radio advertising
161
Advertising effects
33
Werbewirkung
33
Deutschland
30
Germany
30
USA
28
United States
28
Advertising
27
Werbung
27
Fernsehwerbung
26
Television advertising
26
Theorie
22
Theory
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16
Television
16
Internet marketing
15
Online-Marketing
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Consumer behaviour
12
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Rundfunk
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Rundfunksender
11
Broadcasting policy
10
Rundfunkpolitik
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Psychology of advertising
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Advertising planning
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Media industries
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Craton, Lincoln G.
2
Bellman, Steven
1
Bruwer, Johan
1
Cauberghe, Veroline
1
Cohen, Justin
1
Dindaroğlu, Burak
1
Faulkner, Margaret
1
Garcia-Madariaga, Jesus
1
Goldberg, Marvin E.
1
Gorn, Gerald J.
1
Hohenberger, Hermann
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1
Hyun, Yong J.
1
Lantos, Geoffrey P.
1
Lantos, Geofftrey P.
1
Lassalle, Olaf
1
Macklin, M. C.
1
Manrai, Ajay K.
1
Manrai, Lalita A.
1
Michelon, Aaron
1
Murray, Noel M.
1
Neuner, Michael
1
North, Adrian C.
1
Oakes, Steve
1
Panic, Katarina
1
Pedreño-Santos, Ana
1
Peuckert, Carsten Leonhard
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Raab, Gerhard
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Rajagopal
1
Rothschild, Michael
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Stiller, Dirk
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
The journal of consumer marketing
2
Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Information economics and policy : IEP
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of communication management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economics & management strategy : JEMS
1
Journal of marketing communications
1
Theorie und Praxis der Werbung in den Massenmedien
1
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ECONIS (ZBW)
19
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
Analysis of effective recall in radio advertising
Pedreño-Santos, Ana
;
Garcia-Madariaga, Jesus
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10013162625
Saved in:
3
Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
Saved in:
4
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
5
Internet adoption and advertising expenditures on traditional media : an empirical analysis using a panel of countries
Zentner, Alejandro
- In:
Journal of economics & management strategy : JEMS
21
(
2012
)
4
,
pp. 913-926
Persistent link: https://www.econbiz.de/10009673083
Saved in:
6
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
Saved in:
7
The impact of narrator age congruity on responses to a radio advertisement
Oakes, Steve
;
North, Adrian C.
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009261662
Saved in:
8
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
9
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
10
Motive und Bedingungen regionaler Hörfunkpräsenz: eine empirische Analyse zur aktuellen und zukünftigen Werbepraxis regionaler Unternehmen
Raab, Gerhard
;
Neuner, Michael
- In:
Theorie und Praxis der Werbung in den Massenmedien
,
(pp. 70 - 87)
.
2005
Persistent link: https://www.econbiz.de/10014556060
Saved in:
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