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87
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Kumar, Ajay
3
Dhiman, Neeraj
2
Kumar, Amit
2
Kumar, Anil
2
Agarwal, P. K.
1
Bapat, Gautam
1
Basu, Rituparna
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cohen, Marc A.
1
Gupta, Shivam
1
Gupta, Swati
1
Jamwal, Mohit
1
Kaur, Anupriya
1
Khan, Mohd Suhail
1
Kumar, A. Ananda
1
Kumar, A. K. Nanda
1
Kumar, A. Senthil
1
Kumar, A. V. Senthil
1
Kumar, A. Vinay
1
Kumar, Ashwani
1
Kumar, Pradeep
1
Kumar, Satinder
1
Kumar, Satish
1
Lim, Weng Marc
1
Painuly, Pramod Kumar
1
Palanisamy, Y. Arun
1
Sao, Ameet
1
Shail, Hinika
1
Sharma, Meenakshi
1
Singh, Sakshee
1
Tyagi, A. K.
1
Wang, Cheng Lu
1
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1
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Journal of business research : JBR
2
IIMB management review
1
Inquiry : a journal of health care organization, provision and financing
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic finance : IJEF
1
International journal of management & transformation : ... annual edition
1
Journal of advances in management research : JAMR
1
Journal of interactive marketing
1
Management strategies and innovation
1
Marketing i menedžment innovacij : m&mi
1
Psychology & marketing
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
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ECONIS (ZBW)
13
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1
Analysing customer loyalty, customer satisfaction and service quality at dlf mall of india
Sao, Ameet
;
Kumar, Amit
;
Bapat, Gautam
;
Khan, Mohd Suhail
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 146-157
Persistent link: https://www.econbiz.de/10014282096
Saved in:
2
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
3
AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior
Sharma, Meenakshi
;
Shail, Hinika
;
Painuly, Pramod Kumar
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 538-561)
.
2023
Persistent link: https://www.econbiz.de/10014414316
Saved in:
4
News-based supervised sentiment analysis for prediction of futures buying behaviour
Yadav, Ritu
;
Kumar, A. Vinay
;
Kumar, Ashwani
- In:
IIMB management review
31
(
2019
)
2
,
pp. 157-166
Persistent link: https://www.econbiz.de/10012213122
Saved in:
5
What we know and don't know about consumer happiness : three-decade review, synthesis, and research propositions
Dhiman, Neeraj
;
Kumar, Ajay
- In:
Journal of interactive marketing
58
(
2023
)
2/3
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014252887
Saved in:
6
The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder
;
Kumar, Anil
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 240-266
Persistent link: https://www.econbiz.de/10014312876
Saved in:
7
Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Dhiman, Neeraj
;
Jamwal, Mohit
;
Kumar, Ajay
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383075
Saved in:
8
Impacts of consumer cognitive process to ascertain online fake review : a cognitive dissonance theory approach
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Kumar, Ajay
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468809
Saved in:
9
Predicting complaint voicing or exit amidst Indian consumers : a CHAID analysis
Kumar, Amit
;
Kaur, Anupriya
- In:
Journal of advances in management research : JAMR
20
(
2023
)
1
,
pp. 55-78
Persistent link: https://www.econbiz.de/10014305231
Saved in:
10
Examining the consumers' preference towards adopting the mobile payment system
Kumar, A. Senthil
;
Palanisamy, Y. Arun
- In:
International journal of electronic finance : IJEF
9
(
2019
)
4
,
pp. 268-286
Persistent link: https://www.econbiz.de/10012162741
Saved in:
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