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Konsumentenverhalten
Deutschland
86
Germany
82
Consumer behaviour
71
Marketing
45
Theorie
36
Theory
36
Beziehungsmarketing
32
Marketing management
32
Marketingmanagement
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32
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30
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30
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Energiewirtschaft
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Article
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English
36
German
35
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Wiedmann, Klaus-Peter
71
Hennigs, Nadine
22
Walsh, Gianfranco
9
Haase, Janina
8
Klarmann, Christiane
7
Langner, Sascha
7
Siebels, Astrid
7
Behrens, Stefan
6
Schmidt, Steffen
6
Wüstefeld, Thomas
5
Godey, Bruno
4
Aiello, Gaetano
3
Bettels, Jannick
3
Donvito, Raffaele
3
Frenzel, Tobias
3
Pankalla, Lars
3
Pederzoli, Daniele
3
Seegebarth, Barbara
3
Bachmann, Frank
2
Buxel, Holger
2
Duvenhorst, Carsten
2
Friedlandt, Jens
2
Kassubek, Martin
2
Klee, Alexander
2
Labenz, Franziska
2
Reeh, Marc-Oliver
2
Adam, David L.
1
Balderjahn, Ingo
1
Beck, Christian
1
Berking, Ines
1
Breitner, Michael H.
1
Carduck, Juliane
1
Chan, Priscilla
1
Chen, Rong
1
Ewing, Mike
1
Fei, Li
1
Fritz, Sebastian
1
Fritz, Wolfgang
1
Grazzini, Laura
1
Gückel, Ramona
1
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Gottfried Wilhelm Leibniz Universität Hannover
2
Universität Hannover / Institut für Marketing & Management
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Schriftenreihe Marketing, Management
18
Journal of business research : JBR
6
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Psychology & marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Schriftenreihe Marketing Management
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
The journal of consumer marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
71
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1
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71
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1
The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie
;
Karampournioti, Evmorfia
;
Wiedmann, …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
Saved in:
2
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
Saved in:
3
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
4
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
5
Social influencers and healthy nutrition : the challenge of overshadowing effects and uninvolved consumers
Mettenheim, Walter von
;
Wiedmann, Klaus-Peter
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
8/9
,
pp. 365-383
Persistent link: https://www.econbiz.de/10012821526
Saved in:
6
When more information means less consumer acceptance of innovative food technologies
Walten, Levke
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
3
,
pp. 14-22
Persistent link: https://www.econbiz.de/10012542242
Saved in:
7
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
8
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
9
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
10
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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