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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Fair trade
13
Fairer Handel
10
Supplier relationship management
7
B-to-B-Marketing
5
Beziehungsmarketing
5
Business ethics
5
Business-to-business marketing
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Key account management
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Key-Account-Management
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Marketingmanagement
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Unternehmensethik
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Großbritannien
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Unternehmensnetzwerk
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fair trade
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Verkauf
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networks
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Davies, Iain A.
5
Cartwright, Severina
3
Ryals, Lynette J.
3
Archer-Brown, Chris
2
Davies, Iain
2
Iankova, Severina
1
Liu, Hongfei
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Marder, Ben
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Yau, Amy
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
7
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1
The development of B2B social networking capabilities
Cartwright, Severina
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
Saved in:
2
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
3
Managing relationships on social media in business-to-business organisations
Cartwright, Severina
;
Davies, Iain
;
Archer-Brown, Chris
- In:
Journal of business research : JBR
125
(
2021
),
pp. 120-134
Persistent link: https://www.econbiz.de/10012494050
Saved in:
4
A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina
;
Davies, Iain
;
Archer-Brown, Chris
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
Saved in:
5
The effectiveness of key account management practices
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1182-1194
Persistent link: https://www.econbiz.de/10010439580
Saved in:
6
Where's the strategic intent in key account relationships?
Ryals, Lynette J.
;
Davies, Iain A.
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10009723082
Saved in:
7
Attitudes and behaviours of key account managers : are they really any different to senior sales professionals?
Davies, Iain A.
;
Ryals, Lynette J.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 919-931
Persistent link: https://www.econbiz.de/10010211249
Saved in:
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