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~subject:"Markenführung"
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Markenführung
Consumer behaviour
16
Konsumentenverhalten
16
Markenartikel
13
Brand management
12
Brand
11
Strategisches Management
7
Brand image
6
Markenimage
6
Markenpolitik
6
Unternehmen
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Werbestrategie
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Advertising
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Werbung
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Advertising planning
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Marketing management
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Welt
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Werbeplanung
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World
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China
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Großbritannien
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United Kingdom
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Athletes
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Aufsatzsammlung
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Confidence
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Consumer socialization
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Credibility
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Fashion
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Female teenagers
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Frauen
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Glaubwürdigkeit
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Globalisierung
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English
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Elliott, Richard
11
Percy, Larry
4
Pervan, Simon
3
Bian, Xuemei
1
Davies, Andrea
1
Huang, Hazel H.
1
Liu, Martin J.
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Mitchell, Vincent-Wayne
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Rosenaum-Elliott, Richard
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Rosenbaum-Elliott, Richard
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Yannopoulou, Natalia
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Critical perspectives on business and management
5
Brand culture
1
Journal of business research : JBR
1
Psychology & marketing
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ECONIS (ZBW)
12
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Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2018
Persistent link: https://www.econbiz.de/10011877047
Saved in:
2
Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10011306164
Saved in:
3
Authenticity perceptions in the Chinese marketplace
Liu, Martin J.
;
Yannopoulou, Natalia
;
Bian, Xuemei
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10010433170
Saved in:
4
Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2011
-
2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
Saved in:
5
Brands and brand management
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003707190
Saved in:
6
The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784479
Saved in:
7
Measuring and managing brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784481
Saved in:
8
Corporate brand and corporate reputation
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784482
Saved in:
9
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
10
Strategic brand management
Elliott, Richard
;
Percy, Larry
-
2006
Persistent link: https://www.econbiz.de/10003362191
Saved in:
1
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