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~subject:"Markenführung"
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Search: subject:"Consumer Perception"
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Markenführung
Consumer behaviour
94
Konsumentenverhalten
90
Consumer perception
75
consumer perception
74
Brand image
21
Consumer Perception
19
Markenimage
19
Perception
18
Wahrnehmung
18
Brand management
14
Food Consumption/Nutrition/Food Safety
12
Sustainability
9
Consumer/Household Economics
8
Corporate social responsibility
8
Agribusiness
7
Agricultural and Food Policy
7
Corporate Social Responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Marketing
7
Marketing management
7
Marketingmanagement
7
Nachhaltigkeit
7
Service quality
7
Dienstleistungsqualität
6
E-commerce
6
Einzelhandel
6
Electronic Commerce
6
Food
6
Gender
6
India
6
Lebensmittel
6
Nachhaltige Entwicklung
6
Qualitative study
6
Retail trade
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Social Web
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Social web
6
Sustainable development
6
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5
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12
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Ababneh, Bashar
1
Abdulhaliq, Sara
1
Agnihotri, Arpita
1
Ahuja, Vandana
1
Akram, Saja
1
Alavi, Shirin
1
Aljarah, Ahmad
1
Bertoldi, Bernardo
1
Bhattacharya, Saurabh
1
Blazquez Cano, Marta
1
Blömbeck, Anna
1
Choi, Beomjoon
1
Dixit, Jasmine S.
1
Ghosh, Pritha
1
Giachino, Chiara
1
Han, C. M.
1
Henninger, Claudia E.
1
Hong, You Jeong
1
Ibrahim, Blend
1
Jamal, Deema
1
Le Normand, Aurelie
1
Lee, Kyogu
1
Lee, Woo-Chae
1
Luo, Shuchan
1
Mukherjee, Swati
1
Saha, Subrata
1
Saleem, Rezan
1
Sanyal, Shamindra Nath
1
Scandelius, Christina
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Srivastava, R. K.
1
Stupino, Margherita
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Asia Pacific journal of marketing and logistics
2
Corporate communications : an international journal
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of international trade & commerce
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Sustainable Luxury : An International Perspective
1
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ECONIS (ZBW)
12
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1
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
What do you think? : investigating how consumers perceive luxury fashion brand's eco-labelling strategy
Luo, Shuchan
;
Le Normand, Aurelie
;
Blazquez Cano, Marta
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 197-217)
.
2022
Persistent link: https://www.econbiz.de/10013362691
Saved in:
4
A strategic approach to the
consumer
perception
of brand on the basis of brand awareness and brand loyalty : a comparative analysis of Coke & Pepsi brands in Erbil KRI
Sultan, Khurram
;
Akram, Saja
;
Abdulhaliq, Sara
;
Jamal, Deema
-
2019
Persistent link: https://www.econbiz.de/10012144564
Saved in:
5
Positioning of private label brands of men's apparel against national brands
Ghosh, Pritha
;
Saha, Subrata
;
Sanyal, Shamindra Nath
; …
- In:
Journal of marketing analytics : JMA
9
(
2021
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10012614795
Saved in:
6
Do social media marketing activities enhance
consumer
perception
of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
7
Measuring consumer brand perception for green apparel brands
Dixit, Jasmine S.
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 28-46
Persistent link: https://www.econbiz.de/10012212747
Saved in:
8
Do low involved brands have better
consumer
perception
due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
9
An assessment of
consumer
perception
and marketing strategies of major Korean brands in Mali : the case of Hyundai, Kia, Samsung and LG
Lee, Woo-Chae
- In:
Journal of international trade & commerce
12
(
2016
)
4
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011796311
Saved in:
10
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
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