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~subject:"Markenführung"
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Search: subject:"place brand"
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Markenführung
Brand management
23
Place marketing
20
Standortmarketing
20
Brand image
19
Markenimage
19
Tourism marketing
12
Tourismusmarketing
12
City marketing
10
Stadtmarketing
10
Place branding
7
place branding
6
Place brand
5
place brand
5
Consumer behaviour
4
Destination management
4
Destinationsmanagement
4
Konsumentenverhalten
4
Tourism
4
Tourismus
4
Bibliometrics
3
Bibliometrie
3
Brand
3
Designation of origin
3
Herkunftsbezeichnung
3
Markenartikel
3
place brand equity
3
Beziehungsmarketing
2
Brand architecture
2
China
2
Content analysis
2
Correspondence analysis
2
Customer-orientated Marketing
2
Destination image
2
Holiday behaviour
2
KMU
2
Media monitoring
2
Place Brand Management
2
Place Branding
2
Place Management
2
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13
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4
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Article
21
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21
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2
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2
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2
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2
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English
23
Author
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Bose, Sunny
3
Roy, Sanjit
3
Giraldi, Janaina de Moura Engracia
2
Hanna, Sonya
2
Mariutti, Fabiana Gondim
2
Rowley, Jennifer
2
Zenker, Sebastian
2
Acharya, Alok
1
Aitken, Robert
1
Aureli, Selena
1
Avdan, Oksana
1
Bai, Serhii
1
Bang, Nguyen
1
Bashir, Makhmoor
1
Beckman, Eric
1
Beckmann, Suzanne C.
1
Braun, Erik
1
Bridson, Kerrie
1
Campelo, Adriana
1
Casidy, Riza
1
Dickinger, Astrid
1
Dudek-Mańkowska, Sylwia
1
Dupliak, Tetiana
1
Forlani, Fabio
1
Gnoth, Juergen
1
Hatch, Mary Jo
1
Helmi, Jessica
1
Hladkyi, Alexander
1
Hryhorenko, Oleh
1
Huong Thi Thu Pham
1
Kandahura, Kateryna
1
Kavaratzis, Mihalis
1
Kim, Youn-kyung
1
Kumar, Archana
1
Költringer, Clemens
1
Leicht, Thomas
1
Lukashova, Liudmyla
1
Mazaraki, Anatoliy
1
Melnychenko, Svitlana
1
Melnyk, Tetiana
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of business research : JBR
2
Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
International review on public and non-profit marketing
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of creating value
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Olsztyn economic journal
1
Qualitative market research : an international journal
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
The journal of asset management
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
23
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23
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1
Place
brand
equity and domestic investors' choice : a case study in Vietnam
Huong Thi Thu Pham
;
Nga Thi Pham
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 149-159
Persistent link: https://www.econbiz.de/10012671359
Saved in:
2
Identity of place in the branding of small and medium-sized communes
Dudek-Mańkowska, Sylwia
- In:
Olsztyn economic journal
14
(
2019
)
1
,
pp. 87-100
Persistent link: https://www.econbiz.de/10012221683
Saved in:
3
How the creative class co-creates a city's brand identity : a qualitative study
Rodrigues, Clarinda
;
Schmidt, Holger
- In:
Journal of creating value
7
(
2021
)
1
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014580935
Saved in:
4
The elusive destination brand and the ATLAS wheel of
place
brand
management
Kavaratzis, Mihalis
;
Hatch, Mary Jo
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012425161
Saved in:
5
Measuring customer based
place
brand
equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
6
Customer-based
place
brand
equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
7
China's reputation in the USA
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
14
(
2020
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10012267594
Saved in:
8
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
9
A typology of organisational stakeholder engagement with
place
brand
identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
Saved in:
10
Measuring customer-based
place
brand
equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
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