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~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
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Markenimage
Marketingmanagement
Theory
Brand management
2,382
Markenführung
2,382
Brand image
403
Brand
383
Markenartikel
381
Consumer behaviour
376
Konsumentenverhalten
376
Deutschland
312
Germany
312
Marketing management
182
Social Web
150
Social web
150
Beziehungsmarketing
142
Relationship marketing
142
Internet marketing
129
Online-Marketing
129
Corporate reputation
111
Firmenimage
111
Luxury goods
93
Luxusgüter
93
Theorie
88
USA
76
United States
76
International marketing
75
Internationales Marketing
75
Marketing
70
Corporate Social Responsibility
68
Corporate social responsibility
68
Erfolgsfaktor
65
Handelsmarke
65
Store brand
65
Success factor
65
Advertising effects
63
Werbewirkung
63
Corporate culture
59
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59
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57
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336
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211
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140
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95
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82
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82
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75
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61
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43
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32
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25
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Burmann, Christoph
12
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8
Meffert, Heribert
8
Park, C. Whan
8
Keller, Kevin Lane
7
Bruhn, Manfred
6
MacInnis, Deborah J.
6
Baumgarth, Carsten
5
Fischer, Alexander
4
Mogaji, Emmanuel
4
Tybout, Alice M.
4
Woisetschläger, David
4
Aaker, David A.
3
Adeola, Ogechi
3
Bald, Thorsten
3
Calder, Bobby J.
3
Carpenter, Gregory S.
3
Köhler, Richard
3
Langner, Tobias
3
Michael, Bernd M.
3
Michaelis, Manuel
3
Nguyen Phong Nguyen
3
Rutenbeck, Henrik
3
Schmitt, Bernd
3
Sternthal, Brian
3
Strödter, Kristina
3
Abu Bakar bin Abdul Hamid
2
Asmat Nizam Abdul Talib
2
Balmer, John M. T.
2
Barker, Ryan
2
Benkenstein, Martin
2
Binckebanck, Lars
2
Cedrola, Elena
2
Dens, Nathalie
2
Diehl, Sandra
2
D’Arco, Mario
2
Foroudi, Pantea
2
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2
Förster, Kati
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Kraft Foods Deutschland GmbH & Co. KG
1
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Dienstleistungsmarken : Forum Dienstleistungsmanagement
8
Brand management ; Vol. 1
7
Consumer brand relationships : meaning, measuring, managing
7
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
7
Innovative Markenführung und -implementierung
7
Brand management ; Vol. 3
6
Cases on branding strategies and product development : successes and pitfalls
6
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
6
Measuring and managing brands
6
Aufbruch : Ingredient Branding schafft Werte
5
Brand management ; Vol. 2
5
Brand management in emerging markets : theories and practice
5
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
5
International marketing ; Vol. 2
5
Kellogg on marketing
5
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
5
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
5
Psychology of branding
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Brand management ; Vol. 4
4
Brands : interdisciplinary perspectives
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Fashion branding and communication : core strategies of European luxury brands
4
Handbook on brand and experience management
4
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
4
Improving marketing strategies for private label products
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Kellogg on branding : the marketing faculty of the Kellogg School of Management
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
4
The Routledge companion to contemporary brand management
4
The evolution of brands : from signals of quality to storehouses of trust
4
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
4
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ECONIS (ZBW)
633
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71
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
72
Growth of store brands in uncertain markets
Padhi, Ipsita
;
Mishra, Bidhu Bhusan
- In:
Geo-economic perspectives in the global environment
,
(pp. 145-156)
.
2022
Persistent link: https://www.econbiz.de/10014235129
Saved in:
73
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
74
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
Saved in:
75
Key factors in online community management
Peck, David W.
- In:
The SAGE handbook of digital marketing
,
(pp. 426-440)
.
2022
Persistent link: https://www.econbiz.de/10013367117
Saved in:
76
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
77
The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
78
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
79
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
80
The relationship between product placement and shopping intentions on Instagram
Suková, Lenka
;
Míková, Ladislava
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 177-206)
.
2022
Persistent link: https://www.econbiz.de/10013343574
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