//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Marketingtheorie
3,041
Marketing theory
2,954
Marketing
810
Theorie
602
Theory
601
Marketingmanagement
548
Marketing management
539
USA
339
Consumer behaviour
337
Konsumentenverhalten
336
United States
334
Relationship marketing
302
Beziehungsmarketing
299
Marktforschung
264
Market research
229
Service-Dominant Logic
213
Service-dominant logic
213
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrics
167
Bibliometrie
166
Brand management
151
Markenführung
151
Betriebliche Wertschöpfung
146
Value creation
146
Deutschland
132
Germany
123
Customer integration
109
Kundenintegration
109
Business-to-business marketing
101
Dienstleistungsmarketing
101
Services marketing
101
B-to-B-Marketing
99
Lieferantenmanagement
88
Supplier relationship management
88
Kundenwert
78
Customer value
77
Internationales Marketing
74
International marketing
73
more ...
less ...
Online availability
All
Free
12
Undetermined
12
Type of publication
All
Article
34
Book / Working Paper
27
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Hochschulschrift
11
Thesis
9
Arbeitspapier
5
Working Paper
5
Graue Literatur
4
Non-commercial literature
4
Aufsatz im Buch
1
Book section
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
42
German
18
Polish
1
Author
All
Aitken, Robert
3
Avis, Mark
3
Aaker, Jennifer
2
Andreini, Daniela
2
Bierwirth, Andreas
2
Burmann, Christoph
2
Donkers, Bas
2
Ferguson, Shelagh
2
Fournier, Susan
2
Hattula, Marcus
2
Langerak, Fred
2
Moon, Sangkil
2
Möll, Thorsten
2
Pedeliento, Giuseppe
2
Roth, Stefan
2
Solerio, Chiara
2
Verhoef, Peter C.
2
Zarantonello, Lia
2
Amblee, Naveen
1
Anad, Tulika
1
Apéria, Tony
1
Bachmann, Frank
1
Back, Rolf
1
Batey, Mark
1
Bauer, Hans H.
1
Baumgartner, Bernhard
1
Beatty, Sharon E.
1
Bengtsson, Anders
1
Bettis-Outland, Harriette
1
Bhutani, Chitrakshi
1
Blinda, Lars
1
Brasel, Adam
1
Brasel, S. Adam
1
Broyles, S. Allen
1
Bui, Tung
1
Charles, Vincent
1
Coskuner-Balli, Gokcen
1
Crosno, Jody L.
1
Dalela, Vivek
1
Delgado-Ballester, Elena
1
more ...
less ...
Published in...
All
Marketing theory
4
Journal of business research : JBR
3
Journal of marketing theory and practice
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic commerce : IJEC
2
Journal of the Academy of Marketing Science
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Schriften zu Marketing und Management
2
SpringerLink / Bücher
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler Research / Innovatives Markenmanagement
1
Gabler-Edition Wissenschaft
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovatives Markenmanagement
1
International journal of business innovation and research
1
International journal of hospitality management
1
Journal of electronic commerce in organizations : JECO
1
Journal of electronic commerce research : JECR
1
Journal of historical research in marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of retailing
1
Journal of service theory and practice : JSTP
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marken- und Produktmanagement
1
Nankai business review international
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schriftenreihe Marketing, Management
1
Springer eBook Collection / Business and Economics
1
The journal of business & industrial marketing
1
UTB / Medien- und Kommunikationswissenschaft, Geschichte
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Working paper / Harvard Business School, Division of Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
61
Showing
1
-
10
of
61
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
2
Purchase behavior of Generation Z for new-brand beauty products : exploring the role of blockchain
Sangal, Shreya
;
Nigam, Achint
;
Bhutani, Chitrakshi
- In:
Journal of electronic commerce in organizations : JECO
20
(
2022
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014306965
Saved in:
3
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
4
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
5
The role of self-congruence, marketing models, and product conspicuousness in college students' online cosmetics shopping
Lo, Chia-Lun
;
Tseng, Hsiao-Ting
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10012519236
Saved in:
6
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
7
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
8
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
9
An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
Saved in:
10
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->