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~subject:"Marketing"
~type_genre:"CD-ROM, DVD"
~type_genre:"Reprint"
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Search: subject_exact:"Marketingmanagement"
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Marketing
Marketingmanagement
133
Marketing management
132
Marketing theory
21
Marketingtheorie
21
USA
18
United States
18
Consumer behaviour
15
International marketing
15
Internationales Marketing
15
Konsumentenverhalten
15
Brand management
14
Markenführung
14
Theorie
12
Theory
12
Beziehungsmarketing
10
Relationship marketing
10
Strategisches Management
9
Brand image
8
Markenimage
8
Strategic management
8
Firm performance
7
Unternehmenserfolg
7
Selling
6
Verkauf
6
Competitive strategy
5
Innovation
5
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5
Markteintritt
5
Nonprofit marketing
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Nonprofit-Marketing
5
Welt
5
Wettbewerbsstrategie
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World
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4
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4
Brand
4
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4
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4
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CD-ROM, DVD
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Article in journal
950
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950
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420
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369
Hochschulschrift
257
Thesis
209
Collection of articles of several authors
206
Sammelwerk
206
Aufsatzsammlung
168
Bibliografie enthalten
159
Bibliography included
159
Aufsatz im Buch
144
Book section
144
Graue Literatur
130
Non-commercial literature
130
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99
Fallstudie
99
Konferenzschrift
66
Ratgeber
66
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61
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61
Guidebook
61
Conference proceedings
36
Arbeitspapier
34
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34
Handbuch
34
Working Paper
34
Fallstudiensammlung
26
Einführung
20
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19
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15
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14
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12
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9
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9
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English
17
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Berkowitz, Eric N.
2
Hartley, Steven W.
2
Keller, Kevin Lane
2
Kerin, Roger A.
2
Rudelius, William
2
Baack, Donald
1
Butler, Patrick
1
Clow, Kenneth E.
1
Doyle, Peter
1
Grönroos, Christian
1
Hall, Doug
1
Hoeffler, Steve
1
Hollander, Stanley C.
1
Kale, Sudhir H.
1
Lemon, Katherine N.
1
Levitt, Theodore
1
McCarthy, Edmund Jerome
1
Perreault, William D.
1
Roberts, Harry V.
1
Rust, Roland T.
1
Stamp, Jeff
1
Wood, Marian Burk
1
Zeithaml, Valerie A.
1
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Harvard Graduate School of Business Administration
1
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History of marketing thought ; Volume 3
2
The nature and scope of marketing research
2
Brand management ; Vol. 1
1
Evolving and emerging issues in marketing strategy
1
Ideas with impact
1
International marketing ; Vol. 1
1
International marketing ; Vol. 3
1
McGraw-Hill/Irwin series in marketing
1
The Harvard business review classics series
1
The Harvard business review paperback series
1
The Irwin/McGraw-Hill series in marketing
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
17
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1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
4
The role of research in marketing management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
5
Marketing problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
Saved in:
6
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
7
The marketing concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
8
On defining marketing : finding a new roadmap for marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
Saved in:
9
Marketing myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
Saved in:
10
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
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