//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of marketing theory and practice"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
Consumer behaviour
170
Konsumentenverhalten
170
USA
125
United States
125
Salespeople
38
Social Web
38
Social web
38
Verkaufspersonal
38
Brand management
35
Markenführung
35
Advertising effects
34
Brand image
34
Markenimage
34
Werbewirkung
34
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
26
Internet marketing
26
Online-Marketing
26
Retail trade
26
Marketing theory
25
Marketingtheorie
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Viral marketing
20
Virales Marketing
20
Brand
19
Emotion
19
Markenartikel
19
Sales behaviour
19
Verkaufsverhalten
19
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
18
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
20
Author
All
Hair, Joseph F.
2
Haytko, Diana
2
McDonald, Robert E.
2
VanMeter, Rebecca A.
2
Abratt, Russell
1
Al-Habib, Mohammed I.
1
Alexander, David L.
1
Alford, Bruce L.
1
Babin, Barry J.
1
Bick, Geoff
1
Bogari, Naima
1
Boles, James S.
1
Brown, Steven P.
1
Campagna, Christopher
1
Chebat, Jean-Charles
1
Chilton, Michael A.
1
Chin, Wynne W.
1
Dixit, Ashutosh
1
Donthu, Naveen
1
Forman, Howard
1
Friedmann, Roberto
1
Frösén, Johanna
1
Hartwig, Kea
1
Hopkins, Christopher D.
1
Jacob, Frank
1
Jussila, Iiro
1
Kahn, Kenneth B.
1
Khatib, Jamal A. al-
1
Kumar, Satish
1
Lawson, Kara
1
Marshall, Greg W.
1
Melaia, Stuart
1
Michon, Richard
1
Pattnaik, Debidutta
1
Peterson, Robert A.
1
Rahman, Mahabubur
1
Rutherford, Brian
1
Rutherford, Brian N.
1
Salamah, Najah Hassan
1
Sarstedt, Marko
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
10
Journal of marketing theory and practice : JMTP
10
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Journal
of
Marketing
Theory
and
Practice
: a retrospective of 2005-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012483448
Saved in:
2
Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
Saved in:
3
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
4
The future looks good : a picture from marketing scholars of where we go from here : editorial
Haytko, Diana
;
McDonald, Robert E.
;
Rutherford, Brian N.
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012483494
Saved in:
5
The future looks good : a picture from marketing scholars of where we go from here
Haytko, Diana
;
McDonald, Robert E.
;
Rutherford, Brian
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 63-64
Persistent link: https://www.econbiz.de/10012483503
Saved in:
6
Capturing marketing practices for harnessing value-in-use
Hartwig, Kea
;
Jacob, Frank
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10013358761
Saved in:
7
An 8-nation empirical test of three interpersonal listening techniques
Wood, Charles M.
;
Alford, Bruce L.
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 361-373
Persistent link: https://www.econbiz.de/10013358783
Saved in:
8
A "perfect vision" for 2020 : editorial
Hopkins, Christopher D.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012181632
Saved in:
9
Dynamic marketing productivity and firm intangible value : insights from airlines industry
Rahman, Mahabubur
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10012483472
Saved in:
10
Business culture's influence on negotiators' ethical ideologies and judgment : an eight-country study
Alexander, David L.
;
Khatib, Jamal A. al-
;
Al-Habib, …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
3
,
pp. 312-330
Persistent link: https://www.econbiz.de/10012181623
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->