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Marketing
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Chief marketing officer
11
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chief marketing officer
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Nath, Pravin
3
Grewal, Rajdeep
2
Abernathy, John
1
Bell, Monique
1
Bharadwaj, Neeraj
1
Bommaraju, Raghu
1
Bommaraju, Raghuram
1
Bornemann, Torsten
1
Brower, Jacob
1
Ebbes, Peter
1
Fabrizi, Michele
1
Germann, Frank
1
Gupta, Aditya
1
Hahn, Alexander
1
Homburg, Christian
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Kashmiri, Saim
1
Kaur, Preetinder
1
Kubick, Tom
1
Lee, Hei Wei
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Mahajan, Vijay
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Masli, Adi
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Miletkov, Mihail
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Nikolov, Atanas
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Peev, Plamen
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Ramaswami, Sridhar N.
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Sandner, Philipp
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Scott, Crystal J.
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Singh, Siddharth Shekhar
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Varma, Rajita
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Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
European journal of marketing : EJM
1
Journal of business & economics research
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing communications
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Journal of marketing research
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
13
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1
Female chief marketing officers : when and why do their marketing decisions differ from their male counterparts'?
Varma, Rajita
;
Bommaraju, Raghu
;
Singh, Siddharth Shekhar
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1154-1176
Persistent link: https://www.econbiz.de/10014427491
Saved in:
2
Chief marketing officers and firm performance : a multinational perspective on the value relevance of the chief marketer
Nikolov, Atanas
;
Peev, Plamen
;
Miletkov, Mihail
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013177325
Saved in:
3
The
Chief
Marketing
Officer
: an antidote to myopic earnings management practices
Kaur, Preetinder
;
Ramaswami, Sridhar N.
;
Bommaraju, Raghuram
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10012548432
Saved in:
4
Chief
marketing
officer
presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
Saved in:
5
Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob
;
Nath, Pravin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
Saved in:
6
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
7
A study of the structural integration of the marketing and PR functions in the C-suite
Nath, Pravin
;
Bell, Monique
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 626-652
Persistent link: https://www.econbiz.de/10011613221
Saved in:
8
The
chief
marketing
officer
matters!
Germann, Frank
;
Ebbes, Peter
;
Grewal, Rajdeep
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011485858
Saved in:
9
Marketing or sales : the executive decision
Lee, Hei Wei
;
Scott, Crystal J.
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 43-49
Persistent link: https://www.econbiz.de/10011504114
Saved in:
10
The name's the game : does marketing impact the value of corporate name changes?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
Saved in:
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