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~subject:"Marketing management"
~subject:"Multinationales Unternehmen"
~type_genre:"Case study"
~type_genre:"Series"
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Marketing management
Multinationales Unternehmen
International marketing
131
Internationales Marketing
131
Transnational corporation
28
Deutschland
23
Germany
21
Brand management
17
Markenführung
17
Marketingmanagement
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97
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94
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Zentes, Joachim
4
Aktas, Ramazan
2
Buckley, Peter J.
2
Doole, Isobel
2
Genis-Gruber, Ahu
2
Hefter, Katharina
2
Horn, Sierk
2
Lowe, Robin
2
Schmid, Stefan
2
Aggarwal, Praveen
1
Amis, John
1
Arnone, Laurent
1
Baumgartner, Günter
1
Berentzen, Johannes B.
1
Boireau, Nathalie
1
Botten, Neil
1
Bruhs, Sarah Maria
1
Calpéna, Stéphane
1
Cerne, Annette
1
Chiu, Hui-yun
1
Colot, Olivier
1
Croquet, Mélanie
1
Cruz-Fernández, Paul A. de la
1
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1
Das, Gurcharan
1
Didner, Pam
1
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1
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1
Geerts, Angy
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Hird, Martin
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Ibrahim, Essam
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Jeannet, Jean-Pierre
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Institut zur Cooperation bei Entwicklungs-Projekten <Wien>
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Gabler-Lehrbuch
2
A Productivity Press book
1
ASEAN business case studies
1
Brands : interdisciplinary perspectives
1
Business, society and politics : multinationals in emerging markets
1
Cases on business and management in the MENA region : new trends and opportunities
1
Chandos business and management series
1
Duisburger betriebswirtschaftliche Schriften
1
E-marketing ; Vol. 3
1
Enterprise & society : the international journal of business history
1
Event-Marketing : Trends und Entwicklungen
1
Freiberger Arbeitspapiere
1
Gabler Lehrbuch
1
Global journal of business research : GJBR
1
Globalism and regional economy
1
Harvard business review : HBR
1
Harvard business review on emerging markets
1
Innovations in international business
1
International marketing in rapidly changing environments
1
Journal of business case studies
1
Journal of marketing communications
1
Libres opinions
1
Long range planning : LRP ; international journal of strategic management
1
Lund studies in economics and management
1
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
Marketing
1
Routledge library editions / International business
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
1
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
1
The Harcourt College Publishers series in management
1
WU case series / Wirtschaftsuniversität Wien
1
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ECONIS (ZBW)
45
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Toyota's global marketing strategy : innovation through breakthrough thinking and Kaizen
Hibino, Shōzō
;
Noguchi, Kōichirō
;
Plenert, Gerhard …
-
2018
Persistent link: https://www.econbiz.de/10011672065
Saved in:
2
Donnie : the Donnie GmbH case study
Schlegelmilch, Bodo B.
;
Villanueva-Weinzierl, Gina
; …
-
2013
Persistent link: https://www.econbiz.de/10010437338
Saved in:
3
International marketing strategy : analysis, development and implementation
Doole, Isobel
;
Lowe, Robin
;
Kenyon, Alexandra J.
;
Lowe, …
-
2016
-
Seventh edition
Persistent link: https://www.econbiz.de/10013548539
Saved in:
4
Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works
Didner, Pam
-
2015
Persistent link: https://www.econbiz.de/10010418772
Saved in:
5
Transnational organization and symbolic production : creating and managing a global brand
Amis, John
;
Silk, Michael L.
- In:
Brands : interdisciplinary perspectives
,
(pp. 119-144)
.
2015
Persistent link: https://www.econbiz.de/10010477898
Saved in:
6
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
7
Marketing the hearth : ornamental embroidery and the building of the multinational Singer Sewing Machine Company
Cruz-Fernández, Paul A. de la
- In:
Enterprise & society : the international journal of …
15
(
2014
)
3
,
pp. 442-471
Persistent link: https://www.econbiz.de/10010416193
Saved in:
8
Global marketing strategy of one of the world's leaders in printing technology, "Heidelberger Druckmaschinen" : a case study
Kreutzer, Ralf T.
- In:
Globalism and regional economy
,
(pp. 211-245)
.
2014
Persistent link: https://www.econbiz.de/10010204513
Saved in:
9
Business-to-business : a global network perspective
Glowik, Mario
-
2014
Persistent link: https://www.econbiz.de/10010486738
Saved in:
10
Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries
Yu, Chwo-ming Joseph
;
Lin, Hsiao-wen
;
Chiu, Hui-yun
- In:
International marketing in rapidly changing environments
,
(pp. 127-160)
.
2013
Persistent link: https://www.econbiz.de/10010204780
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