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Search: "European journal of marketing : EJM"
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Marketing theory
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European journal of marketing : EJM
33
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ECONIS (ZBW)
33
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Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
Saved in:
2
Origins of marketing thought in Britain
Jones, Brain
;
Tadajewski, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1016-1039
Persistent link: https://www.econbiz.de/10011338823
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3
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
4
Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
Saved in:
5
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
6
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
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7
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
8
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
9
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
10
Towards a theory of marketing systems
Layton, Roger A.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10009007583
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