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Search: person:"MILNE, GEORGE R."
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Marketingmanagement
Consumer behaviour
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Internet marketing
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Milne, George R.
6
Swani, Kunal
3
Brown, Brian P.
2
Assaf, A. Georges
1
Bahl, Shalini
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Donthu, Naveen
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Kaplan, Begum
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Mason, Charlotte H.
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Australasian marketing journal
1
Handbook of niche marketing : principles and practice
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
6
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1
Mindful consumption : three consumer segment views
Milne, George R.
;
Ordenes, Francisco Villarroel
; …
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10012253907
Saved in:
2
Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal
;
Milne, George R.
- In:
Journal of business research : JBR
79
(
2017
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
Saved in:
3
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
4
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
5
Toward a framework for assessing covert marketing practices
Milne, George R.
;
Bahl, Shalini
;
Rohm, Andrew
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003717432
Saved in:
6
An approach for identifying cannibalization within product line extensions and multibrand strategies
Mason, Charlotte H.
;
Milne, George R.
- In:
Handbook of niche marketing : principles and practice
,
(pp. 67-85)
.
2006
Persistent link: https://www.econbiz.de/10003322889
Saved in:
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