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~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Interview"
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Search: subject_exact:"Kundenindividuelle Massenproduktion"
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Online-Handel
Mass Customization
341
Mass customization
341
Beziehungsmarketing
72
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72
Lieferkette
69
Supply chain
69
Consumer behaviour
60
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60
Product design
44
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44
Theorie
39
Theory
39
mass customisation
32
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27
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27
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26
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26
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26
Product differentiation
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26
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mass customization
21
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Kincade, Doris H.
2
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Journal of fashion marketing and management
2
Computers in industry : an international journal
1
IEEE transactions on engineering management : EM
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International journal of consumer studies
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International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of production research
1
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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ECONIS (ZBW)
16
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1
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
2
An online community-based dynamic customisation model : the trade-off between customer satisfaction and enterprise profit
Wang, Yu
;
Wu, Jiacong
;
Lin, Li
;
Shafiee, Sara
- In:
International journal of production research
59
(
2021
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10012425087
Saved in:
3
Online consumer behaviour of mass-customised apparel products : a hierarchy of traits approach
Ribeiro, Liliana Simões
;
Duarte, Paulo Alexandre Oliveira
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10011661959
Saved in:
4
Competition between manufacturer's online customization channel and conventional retailer
Li, Gang
;
Huang, Fengfeng
;
Cheng, T. C. E.
;
Ji, Ping
- In:
IEEE transactions on engineering management : EM
62
(
2015
)
2
,
pp. 150-157
Persistent link: https://www.econbiz.de/10010528864
Saved in:
5
Responses to customized products : the consumers’ behavioral intentions
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of services marketing
29
(
2015
)
4
,
pp. 314-326
Persistent link: https://www.econbiz.de/10011406425
Saved in:
6
Consumers' preference fit and ability to express preferences in the use of online mass customization
Moon, Heekang
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 124-143
Persistent link: https://www.econbiz.de/10010387376
Saved in:
7
Customers' online shopping preferences in mass customization
Aichner, Thomas
;
Coletti, Paolo
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
Saved in:
8
Toward mass customized product deployment in e-commerce : the modularization function and postponement strategy
Su, Chuan Jun
;
Chuang, Hsin-chi
- In:
Journal of organizational computing and electronic commerce
21
(
2011
)
1
,
pp. 24-49
Persistent link: https://www.econbiz.de/10008908844
Saved in:
9
The effect of default options on choice : evidence from online product configurators
Herrmann, Andreas
;
Goldstein, Daniel G.
;
Stadler, Rupert
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 483-491
Persistent link: https://www.econbiz.de/10009375667
Saved in:
10
Antecedents of intention to purchase mass customized products
Tang, Zhongjun
;
Luo, Jianghong
;
Xiao, Juan
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
Saved in:
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