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~subject:"Online-Marketing"
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Search: subject:"Prominence"
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Online-Marketing
Konsumentenverhalten
54
Consumer behaviour
53
Brand image
33
Markenimage
33
Prominence
30
Brand management
27
Markenführung
27
prominence
25
Brand prominence
22
Advertising effects
17
Werbewirkung
17
Theorie
14
Internet marketing
13
Theory
13
Brand
12
Luxury goods
12
Luxusgüter
12
Markenartikel
12
Product placement
11
Experiment
10
Product Placement
10
Suchtheorie
10
brand prominence
10
Informationskosten
9
Search theory
9
Advertising
8
Information costs
8
Decision
7
Entscheidung
7
Werbung
7
Game theory
6
Social Web
6
Social web
6
Spieltheorie
6
consumer search
6
insiders
6
mergers
6
outsiders
6
Branding
5
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Online availability
All
Undetermined
11
Free
1
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Article
13
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Article in journal
13
Aufsatz in Zeitschrift
13
Language
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English
13
Author
All
Vashisht, Devika
2
Baye, Michael R.
1
Bellucci, Emilia
1
Choi, Sungchul
1
Cuesta, U.
1
Cárdaba, Miguel A. M.
1
De los Santos, Babur
1
Fernández Pardo, Ana
1
Fraunholz, Bardo
1
Gupta, Ashish
1
Güngör, Ayşegül Sağkaya
1
Ivanov, Anton
1
Jensen, Matthew L.
1
Jeziorski, Przemysław
1
John, George
1
Kesharwani, Ankit
1
MacInnis, Deborah J.
1
Martinez, L.
1
Moorthy, Sridhar
1
Parker, Craig M.
1
Pillai, Sreejesh S.
1
Roy, Souvik
1
Sharman, Raj
1
Song, Hayeon
1
Tellis, Gerard J.
1
Tirunillai, Seshadri
1
Torlina, Luba
1
Wang, Ruitong
1
Wildenbeest, Matthijs R.
1
Yetgin, Emre
1
Yoo, Jinyoung Jinnie
1
Zhang, Yanwei
1
Zhu, Yi
1
Zutshi, Ambika
1
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Journal of internet commerce
2
Information economics and policy : IEP
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of global fashion marketing : JGfM
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management information systems : mis quarterly
1
Management research review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
13
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1
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13
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1
Make it part of the story : the role of product placement
prominence
and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.
;
Fernández Pardo, Ana
;
Martinez, L.
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10014290744
Saved in:
2
Effect of brand
prominence
on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
3
Prominent retailer and intrabrand competition
Wang, Ruitong
;
Zhu, Yi
;
John, George
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 517-533
Persistent link: https://www.econbiz.de/10013258052
Saved in:
4
Demystifying user's attachment of smartphone apps : a value orientation perspective
Roy, Souvik
;
Kesharwani, Ankit
;
Gupta, Ashish
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 450-478
Persistent link: https://www.econbiz.de/10012801973
Saved in:
5
Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
Saved in:
6
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand
prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
7
Advertiser
prominence
effects in search advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
Saved in:
8
Impact of user-generated internet content on hospital reputational dynamics
Ivanov, Anton
;
Sharman, Raj
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1277-1300
Persistent link: https://www.econbiz.de/10011975723
Saved in:
9
Prominence
and interpretation of online conflict of interest disclosures
Jensen, Matthew L.
;
Yetgin, Emre
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 629-643
Persistent link: https://www.econbiz.de/10011690007
Saved in:
10
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
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