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~subject:"Online-Marketing"
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Online-Marketing
Text
1,416
Data Mining
663
Data mining
659
Text mining
435
text mining
420
Artificial intelligence
194
Social Web
194
Social web
194
Künstliche Intelligenz
193
Bibliometrics
162
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161
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146
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146
Text Mining
141
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118
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118
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101
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92
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89
Viral marketing
81
Virales Marketing
81
Personalisierung
76
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76
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75
machine learning
75
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74
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74
Textual analysis
73
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71
Theory
71
China
69
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68
Online-Handel
68
textual analysis
67
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66
Geldpolitik
65
Internet marketing
63
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61
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He, Wu
3
Moro, Sérgio
3
Ramos, Ricardo F.
3
Rita, Paulo
3
Abbate, Sandro
2
Akula, Vasudeva
2
Bai, Xue
2
Grewal, Dhruv
2
Kim, Jong Min
2
Lee, S. S.
2
Ludwig, Stephan
2
Moe, Wendy W.
2
Schweidel, David A.
2
Su, Qiuli
2
Viriya Taecharungroj
2
Aakash
1
Abbasi, Ahmed
1
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1
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1
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1
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1
Andreu, Luisa
1
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1
Ayo, Charles K.
1
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1
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1
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1
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1
Bigné Alcañiz, J. Enrique
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of internet marketing and advertising : IJIMA
4
Journal of retailing and consumer services
4
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2
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2
Journal of business research : JBR
2
Journal of marketing
2
essentials
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Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cowles Foundation discussion paper
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Decision : official journal of Indian Institute of Management Calcutta
1
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1
Digital transformation and new approaches in trade, economics, finance and banking
1
E-marketing ; Vol. 1
1
Electronic commerce research
1
Emerging Markets Journal : EMAJ
1
European journal of management and business economics : EJM&BE
1
Faculty & research / Insead : working paper series
1
Global business and finance review
1
International journal of advertising : the review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
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1
International journal of information technology and management : IJITM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and non-profit marketing
1
Inventi impact: service sector
1
Journal for international business and entrepreneurship development
1
Journal of advertising research
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing research
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ECONIS (ZBW)
63
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1
Hitting the right notes : exploring the relationship between youtube music videos and digital user engagement
Raharjo, Johnny Hadi
;
Budiharseno, Rianmahardhika Sahid
; …
- In:
Global business and finance review
29
(
2024
)
1
,
pp. 44-56
interactions and the group's prevailing image. Design/methodology/approach: Utilizing a robust
text
mining
methodology, a …
Persistent link: https://www.econbiz.de/10014490815
Saved in:
2
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
3
Creating brand image profile by social media analysis
Sabuncu, İbrahim
;
Edeş, Berivan
;
Sıtkıbütün, Doruk
; …
- In:
Emerging Markets Journal : EMAJ
11
(
2021
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10012805310
Saved in:
4
An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
5
Measuring consumer visual interest using millions of text and image search
Bellet, Clement
;
Borah, Abhishek
;
Dubois, David
-
2023
Persistent link: https://www.econbiz.de/10013548992
Saved in:
6
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
7
Systematic differences in online reviews of hotel services between business and leisure travelers
Kim, Jong Min
;
Ma, Haoxiang
;
Park, Sungjun
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10014246966
Saved in:
8
What consumer complaints should hoteliers prioritize? : analysis of online reviews under different market segments
Wu, Jie
;
Zhao, Narisa
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013545795
Saved in:
9
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
10
How online reviews with different influencing factors affect the diffusion of new products
Sun, Bing
;
Kang, Min
;
Zhao, Shunyao
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1377-1396
Persistent link: https://www.econbiz.de/10014325988
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