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~subject:"Preismanagement"
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Search: subject:"Store brands"
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Preismanagement
Handelsmarke
59
Store brand
59
Brand management
57
Consumer behaviour
57
Konsumentenverhalten
55
Markenführung
55
store brands
53
Store brands
51
Brand
49
Markenartikel
49
Einzelhandel
46
Retail trade
46
Brand image
25
Markenimage
22
Einzelhandelspreis
15
Pricing strategy
15
Retail price
15
Private labels
14
national brands
11
Product quality
9
Food retailing
8
Lebensmitteleinzelhandel
8
Marketing management
8
Marketingmanagement
8
Produktqualität
8
Beziehungsmarketing
7
Relationship marketing
7
Retailing
7
private label brands
7
private labels
7
Theorie
6
Theory
6
Brand equity
5
Distribution channel
5
Game theory
5
Product differentiation
5
Sales promotion
5
Verkaufsförderung
5
Vertriebsweg
5
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English
15
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Abril Barrie, Carmen
2
Chung, Hwan
2
Lee, Eunkyu
2
Amaldoss, Wilfred
1
Bhattacharya, Sonali
1
Boyle, Peter J.
1
Chaudhuri, Ranjan
1
Chikhalkar, Rekha D.
1
Chimhundu, Ranga
1
Collins, Alan M.
1
Dawes, John
1
Gandhi, Aradhana
1
García-Madariaga, Jesús
1
George, Richard G.
1
Gupta, Sunil
1
Hanssens, Dominique M.
1
Hauser, John R.
1
Jayakrishnan, S.
1
Katrijn, Gielens
1
Kim, Juyoung
1
Komor, Marcin
1
Lehmann, Donald R.
1
Mañez Castillejo, Juan A.
1
Moner Colonques, Rafael
1
Sanchez, Joaquin
1
Sanchez-Soriano, Joaquin
1
Schmitt, Bernd
1
Sempere-Monerris, José Jorge
1
Sethuraman, Raj
1
Shin, Woochoel
1
Urbano Salvador, Amparo
1
Zielke, Stephan
1
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Journal of retailing
3
Journal of retailing and consumer services
2
Applied economics
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management concepts and philosophy : IJMCP
1
International journal of retail & distribution management
1
Journal of international consumer marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of brand management : an international journal
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ECONIS (ZBW)
15
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15
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1
The impact of
store
brands
on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
2
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
3
Factors influencing purchase intention of
store
brands
in organised fashion retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
4
Effect of store brand introduction on channel price leadership : an empirical investigation
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10011833431
Saved in:
5
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
6
Mavens' price and non-price on-pack extrinsic cue search behaviours : implications for
store
brands
Collins, Alan M.
;
George, Richard G.
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 689-710
Persistent link: https://www.econbiz.de/10011775687
Saved in:
7
Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
Saved in:
8
Marketing
store
brands
and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
9
Determinants of private label purchase in food category : role of product, consumer and store factors
Jayakrishnan, S.
;
Chikhalkar, Rekha D.
;
Chaudhuri, Ranjan
- In:
International journal of management concepts and …
9
(
2015/2016
)
2
,
pp. 93-119
Persistent link: https://www.econbiz.de/10011725371
Saved in:
10
Brand price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.
;
Moner Colonques, Rafael
; …
- In:
Applied economics
48
(
2016
)
58/60
,
pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192
Saved in:
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