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~subject:"Relationship marketing"
~type_genre:"Book section"
~type_genre:"Guidebook"
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ECONIS (ZBW)
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Sensory marketing : the purpose of sensory stimuli in consumer behaviour in the context of the retail environment
Viegas, Carina
;
Agapito, Dora
;
Pinto, Patrícia
- In:
Measuring consumer behavior in hospitality for enhanced …
,
(pp. 161-189)
.
2023
Persistent link: https://www.econbiz.de/10014295126
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42
Empowerment and customer decision rules in franchise networks
Michael, Steven C.
- In:
Networks in International Business : Managing …
,
(pp. 135-149)
.
2023
Persistent link: https://www.econbiz.de/10013539384
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43
Franchise vs. independent retail and service stores : customer perceptions
Le Bot, Corentin
;
Perrigot, Rozenn
;
Cliquet, Gérard
- In:
Networks in International Business : Managing …
,
(pp. 171-200)
.
2023
Persistent link: https://www.econbiz.de/10013539428
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44
The impact of e-commerce on consumer online purchase intention : an evidence from Pakistani consumers
Ashraf, Sadia
;
Iqbal, Muhammad Zahid
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 189-202)
.
2023
Persistent link: https://www.econbiz.de/10013541926
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45
Helping online fashion customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
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46
Applying text mining to understand customer perception of mobile banking app
Dey, Mouri
;
Islam, Md. Zahedul
;
Rana, Tarek
- In:
Handbook of Big Data and Analytics in Accounting and …
,
(pp. 309-333)
.
2023
Persistent link: https://www.econbiz.de/10013555611
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47
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
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48
The application of partial least squares structural equation modeling (PLS-SEM) algorithm to brand image and consumer loyalty at shoe shops
Dam Tri Cuong
;
Solanki, Vijender Kumar
- In:
Analytics in finance and risk management
,
(pp. 343-353)
.
2023
Persistent link: https://www.econbiz.de/10014517383
Saved in:
49
Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations
Iskhakova, Lilia
-
2020
Persistent link: https://www.econbiz.de/10012488489
Saved in:
50
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
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