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~subject:"Relationship marketing"
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Relationship marketing
Lieferantenmanagement
11
Supplier relationship management
11
Distribution channel
7
Vertriebsweg
7
Beziehungsmarketing
6
Auction theory
5
Auktionstheorie
5
Advertising media
4
Kaufentscheidung
4
Media usage
4
Mediennutzung
4
Multimedia
4
Purchase decision
4
Werbeträger
4
B-to-B-Marketing
3
Betriebliche Kreislaufwirtschaft
3
Business network
3
Business-to-business marketing
3
E-commerce
3
Electronic Commerce
3
Opportunism
3
Reverse logistics
3
Unternehmensnetzwerk
3
Agency theory
2
Bayes-Statistik
2
Bayesian inference
2
Brand management
2
Consumer behaviour
2
Digital platform
2
Digitale Plattform
2
Firm performance
2
Internet-Auktion
2
Konsumentenverhalten
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Material requirements
2
Materialbedarf
2
Online auction
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English
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Jap, Sandy D.
6
Antia, Kersi D.
1
Bruggen, Gerrit H. van
1
Dalsace, Frédéric
1
Gould, A. Noel
1
Hamilton, Ryan
1
Liu, Annie H.
1
Pallas, Florian
1
Reinartz, Werner J.
1
Rindfleisch, Aric
1
Robertson, Diana C.
1
Weitz, Barton A.
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Business horizons
2
Handbook of relationship marketing
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
6
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1
Managing mergers : why people first can improve brand and IT consolidations
Jap, Sandy D.
;
Gould, A. Noel
;
Liu, Annie H.
- In:
Business horizons
60
(
2017
)
1
,
pp. 123-134
Persistent link: https://www.econbiz.de/10011771639
Saved in:
2
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Saved in:
3
Low-stakes opportunism
Jap, Sandy D.
;
Robertson, Diana C.
;
Rindfleisch, Aric
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 216-227
Persistent link: https://www.econbiz.de/10009737776
Saved in:
4
Managing marketing channel multiplicity
Bruggen, Gerrit H. van
;
Antia, Kersi D.
;
Jap, Sandy D.
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 331-340
Persistent link: https://www.econbiz.de/10008652113
Saved in:
5
The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle
Jap, Sandy D.
-
2009
Persistent link: https://www.econbiz.de/10003836363
Saved in:
6
Relationship marketing and distribution channels
Weitz, Barton A.
;
Jap, Sandy D.
- In:
Handbook of relationship marketing
,
(pp. 209-244)
.
2000
Persistent link: https://www.econbiz.de/10001559319
Saved in:
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