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~subject:"Relationship marketing"
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Relationship marketing
Brand management
222
Markenführung
218
Brand equity
192
Markenwert
180
Markenimage
157
Brand image
155
Brand value
103
Consumer behaviour
96
Konsumentenverhalten
96
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82
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74
brand value
71
Beziehungsmarketing
32
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30
Social web
30
Betriebliche Wertschöpfung
24
Corporate social responsibility
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Value creation
24
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22
Customer integration
21
Kundenintegration
21
Deutschland
20
Germany
20
Markenpolitik
19
Internet marketing
18
Measurement
18
Messung
18
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18
Customer value
17
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17
Marketingmanagement
17
Brand Value
16
Internationales Marketing
16
Advertising effects
15
Firm value
15
Kundenwert
15
Marketing management
15
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15
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15
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31
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English
32
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Kumar, V.
2
Tharik, Mohamed
2
Ahmadi, Hormoz
1
Alexandris, Kostas
1
Ambuli, T. V.
1
Ambuli, V.
1
Ananda S
1
Asamoah, Emmanuel
1
Athanasopoulou, Pinelopi
1
Baker, Thomas L.
1
Bala, Renu
1
Barreda, Albert A.
1
Bhattacharya, Abhi
1
Bilgihan, Anil
1
Block, Martin P.
1
Calder, Bobby J.
1
Chahal, Hardeep
1
Cornwell, T. Bettina
1
Datta, Saroj Kumar
1
Ekinci, Yuksel
1
Faramarzi, Ashkan
1
Fazal-e-Hasan, Syed
1
Ferreira, André
1
Foroudi, Pantea
1
France, Cassandra
1
García-Madariaga, Jesús
1
Giovanis, Apostolos
1
Grappi, Silvia
1
Grimmer, Martin
1
Gupta, Shaphali
1
Gupta, Suraksha
1
Hasudungan, Albert
1
He, Yong
1
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1
Huang, Yi-Jhan
1
Husain, Uvesh
1
Javed, Sarfaraz
1
Jerez, Miguel
1
Kang, Doo Syen
1
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1
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Journal of business research : JBR
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Branding and sustainable competitive advantage : building virtual presence
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economic research
1
International journal of internet marketing and advertising : IJIMA
1
International journal of productivity and quality management : IJPQM
1
International journal of technology marketing : IJTMkt
1
Journal for international business and entrepreneurship development
1
Journal of hospitality marketing & management
1
Journal of international economic review
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Journal of small business and enterprise development
1
Journal of the Academy of Marketing Science
1
Journal of transnational management : the official journal of the International Management Development Association
1
Nankai business review international
1
Palgrave Executive Essentials
1
The journal of services marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
32
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Influence of brand loyalty on consumer purchase behavior
Ćatić, Lejla
;
Poturak, Mersid
-
2022
Persistent link: https://www.econbiz.de/10013445496
Saved in:
3
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and
brand
value
in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
4
Valuing Customer Engagement : Strategies to Measure and Maximize Profitability
Kumar, V.
-
2024
-
2nd ed. 2024.
You Think of Me?” -- 5. How Much are your Customers Worth? -- 6. When
Brand
Value
Meets Customer Value -- 7. What’s the …
Persistent link: https://www.econbiz.de/10014475009
Saved in:
5
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
6
Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert
;
Saragih, Harriman Samuel
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
Saved in:
7
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
8
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
9
Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh
;
Javed, Sarfaraz
;
Ananda S
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
Saved in:
10
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
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