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~subject:"Retail trade"
~type_genre:"Article in journal"
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Search: subject_exact:"Markentreue"
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Retail trade
Brand loyalty
597
Markentreue
597
Consumer behaviour
485
Konsumentenverhalten
485
Beziehungsmarketing
446
Brand management
446
Markenführung
446
Relationship marketing
446
Brand image
350
Markenimage
350
Brand
331
Markenartikel
331
brand loyalty
150
Customer satisfaction
132
Kundenzufriedenheit
132
Social Web
111
Social web
111
Internet marketing
89
Online-Marketing
89
Confidence
76
Vertrauen
76
Emotion
49
Customer retention
38
Kundenbindung
38
Customer integration
30
Kundenintegration
30
brand trust
30
Hotel industry
28
Hotellerie
28
Personality psychology
28
Persönlichkeitspsychologie
28
Structural equation model
28
Strukturgleichungsmodell
28
Dienstleistungsqualität
26
Service quality
26
USA
26
Brand trust
25
United States
25
Viral marketing
25
Virales Marketing
25
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Article in journal
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English
21
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Fang, Shih Chieh
2
Huang, Chao-Chin
2
Huang, Shyh-Ming
2
Martos-Partal, Mercedes
2
Oubiña, Javier
2
Rubio Benito, Natalia
2
Behl, Abhishek
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Choi, Tsan-Ming
1
Dai, Ying
1
Dass, Mayukh
1
Dawes, John
1
Del Giudice, Manlio
1
Duffy, Katherine
1
Dugar, Anurag
1
Duhan, Dale F.
1
Elms, Jonathan
1
Fang, Shyh-Rong
1
Fatma, Mobin
1
González-Benito, Oscar
1
González-Benito, Óscar
1
Goyal, Tanu M.
1
Guo, Bingxuan
1
Guzman, Francisco
1
Gómez-Suárez, Mónica
1
Hollebeek, Linda D.
1
Hwang, Syjung
1
Islam, Jamid Ul
1
Khan, Imran
1
Le Dang Lang
1
Lee, Minyoung
1
Liu, Minghao
1
Liu, Ting
1
Ma, Zujun
1
Mantrala, Murali K.
1
Mukherjee, Arpita
1
Murray, John
1
Oliveira-Castro, Jorge Mendes de
1
Park, Eunil
1
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Journal of retailing and consumer services
6
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australian journal of management
1
Business research quarterly : BRQ
1
Corporate reputation review
1
European journal of operational research : EJOR
1
International journal of retail and distribution management
1
International marketing review
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of marketing research
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The service industries journal
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ECONIS (ZBW)
21
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1
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
2
Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
3
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
4
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
5
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
6
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
7
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
8
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
9
The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of business research : JBR
116
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
Saved in:
10
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
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