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Journal of marketing theory and practice
20
Journal of marketing theory and practice : JMTP
18
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ECONIS (ZBW)
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1
Observers' complaint language perceptions : a new measure to aid social media service recovery evaluations
Bacile, Todd J.
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 210-232
Persistent link: https://www.econbiz.de/10014514631
Saved in:
2
The impact of Persuasion knowledge cues on social media engagement : a look at pet influencer marketing
Myers, Susan
;
Sen, Sandipan
;
Syrdal, Holly
;
Woodroof, Parker
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014447777
Saved in:
3
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
4
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
5
Into the matrix : collecting psychometric data from consumers immersed in virtual worlds
Ahmmad, Kamal
;
Howlett, Elizabeth
;
Perkins, Andrew
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 378-395
Persistent link: https://www.econbiz.de/10014574501
Saved in:
6
An exploration of first-time dads’ sharenting with social media marketers : implications for children’s online privacy
Fox, Alexa K.
;
Hoy, Mariea Grubbs
;
Carter, Alexander E.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10014299397
Saved in:
7
Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Tuten, Tracy L.
;
Mintu-Wimsatt, Alma
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011884464
Saved in:
8
Heavy social networking and online compulsive buying : the mediating role of financial social comparison and materialism
Saeed Pahlevan Sharif
;
She, Long
;
Yeoh Ken Kyid
;
Navaz …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10013358769
Saved in:
9
The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013358776
Saved in:
10
International marketing capabilities development : the role of firm cultural intelligence and social media technologies
Hazzam, Joe
;
Wilkins, Stephen
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 325-341
Persistent link: https://www.econbiz.de/10013358779
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