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Search: subject:"media planning"
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Advertising media
353
Werbeträger
353
Werbung
103
Werbewirkung
102
Advertising effects
101
Advertising
96
Werbeplanung
84
Advertising planning
82
Deutschland
56
Germany
54
Internet marketing
46
Online-Marketing
46
Consumer behaviour
41
Konsumentenverhalten
41
Communication media
40
Kommunikationsmedien
40
Marketingmanagement
40
Marketing management
38
USA
38
United States
38
Media industries
33
Mediensektor
33
Theorie
32
Theory
32
Brand management
31
Markenführung
31
Marketing
26
Media usage
25
Mediennutzung
25
Zielgruppe
21
Celebrity endorsement
18
Celebrity-Werbung
18
media planning
16
Computerspiel
15
Video game
15
Advertising industry
14
Markenimage
14
Werbewirtschaft
14
Mediaplanung
13
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English
11
German
9
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Esch, Franz-Rudolf
2
Roth, Simone
2
Unger, Fritz
2
Anand, Bharat N.
1
Beckmann, Klaus J.
1
Bichard, Shannon
1
Brettel, Malte
1
Breuer, Ralph
1
Burton, Scot
1
Chevalier, Corinne
1
Dierks, Sven
1
Durante, Nadia-Vittoria
1
Folse, Judith Anne Garretson
1
Gabrys, Enrico
1
Gaca, Christian
1
Hasslinger, Roswitha
1
Kinsky, Emily S.
1
Korff-Sage, Kirsten
1
Langweg, Armin
1
Lazarevic, Violet
1
Lichtlé, Marie-Christine
1
Müller, Dieter K.
1
Nelson-Field, Karen
1
Netemeyer, Richard G.
1
Riebe, Erica
1
Sarstedt, Marko
1
Schwaiger, Manfred
1
Shachar, Ron
1
Soberman, David A.
1
Strödter, Kristina
1
Van Yoder, Steven
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Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Bridging the gap between advertising academia and practice
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Edition S + W - Steuer- und Wirtschaftsverlag
1
Faculty & research / Insead : working paper series
1
Handbuch Kommunikationsmanagement
1
Handbuch der Marktforschung
1
International advertising and communication : current insights and empirical findings
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
KulturKommerz
1
Media-Perspektiven
1
Quantitative marketing and economics : QME
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
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ECONIS (ZBW)
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Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne
;
Lichtlé, Marie-Christine
- In:
Bridging the gap between advertising academia and practice
,
(pp. 133-150)
.
2017
Persistent link: https://www.econbiz.de/10011540335
Saved in:
2
Short-and long-term effects of online advertising : differences between new and existing customers
Breuer, Ralph
;
Brettel, Malte
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 166-166
Persistent link: https://www.econbiz.de/10009569262
Saved in:
3
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
4
Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
Saved in:
5
The impact of media fragmentation on audience targeting : an empirical generalisation approach
Nelson-Field, Karen
;
Riebe, Erica
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10008907777
Saved in:
6
"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.
;
Bichard, Shannon
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
Saved in:
7
Targeted advertising as a signal
Anand, Bharat N.
;
Shachar, Ron
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 237-266
Persistent link: https://www.econbiz.de/10003913761
Saved in:
8
Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
Saved in:
9
Markenmanagement in Video- und Computerspielen : Wege zur erfolgreichen Integration von In-Game-Advertising in die Kommunikationsstrategien von Unternehmen
Gaca, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003675979
Saved in:
10
Get slightly famous : become a celebrity in your field and attract more business with less effort
Van Yoder, Steven
-
2007
-
2. ed., rev. and expanded
Persistent link: https://www.econbiz.de/10003463221
Saved in:
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