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Search: subject_exact:"Werbespot"
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Target group
Fernsehwerbung
789
Television advertising
789
Werbewirkung
370
Advertising effects
366
Consumer behaviour
156
Konsumentenverhalten
156
Werbung
154
Advertising
142
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137
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136
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105
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48
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47
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45
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
Sportveranstaltung
36
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33
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Bakir, Aysen
5
Coffey, Amy Jo
3
Hudders, Liselot
3
Pelsmacker, Patrick de
3
Cauberghe, Verolien
2
Dens, Nathalie
2
Oates, Caroline
2
Panic, Katarina
2
Soni, Pavleen
2
Verhellen, Yann
2
Ahn, Jungsun
1
Andronikidis, Andreas I.
1
Arima, Akie
1
Auty, Susan
1
Becerra, Enrique P.
1
Bertolotti, Mauro
1
Bowen, Kevin
1
Boyle, Brett
1
Brocato, E. Deanne
1
Buijzen, Moniek
1
Burton, Scot
1
Böttner, Sibylle
1
Cannon, Hugh M.
1
Carbajal, José Antonio
1
Castonguay, Jessica
1
Cauberghe, Veroline
1
Chaar, Wes
1
Charry, Karine M.
1
Chhabra, Ginni
1
Cho, Eunji
1
Daga, Anisha
1
De Jans, Steffi
1
Deng, Yiting
1
Folse, Judith Anne Garretson
1
Fosu, Ignatius
1
Fries, Karin R.
1
Galbreth, Michael R.
1
Gentile, Douglas A.
1
Ghosh, Bikram P.
1
Giglio, J. Matt
1
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Otto-Friedrich-Universität Bamberg
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Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
3
JMM : the international journal on media management
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
The advertising and consumer culture reader
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and violence : concepts and perspectives
1
Breaking new ground in theory and practice
1
Decision sciences : DS
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Food policy : economics planning and politics of food and agriculture
1
INFORMS journal on applied analytics
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Marketing intelligence & planning
1
Psychology & marketing
1
Society and business review
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The silver market phenomenon : marketing and innovation in the aging society
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
1
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ECONIS (ZBW)
46
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1
Industry self-regulation of food advertisement to children : compliance versus effectiveness of the EU Pledge
Landwehr, Stefanie C.
;
Hartmann, Monika
- In:
Food policy : economics planning and politics of food …
91
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012508953
Saved in:
2
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
3
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
4
Turner blazes a trail for audience targeting on television with operations research and advanced analytics
Carbajal, José Antonio
;
Williams, Peter
;
Popescu, Andreea
- In:
INFORMS journal on applied analytics
49
(
2019
)
1
,
pp. 64-89
Persistent link: https://www.econbiz.de/10012024050
Saved in:
5
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
6
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
7
Advertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergames
Böttner, Sibylle
-
2018
Persistent link: https://www.econbiz.de/10012019734
Saved in:
8
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
9
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
10
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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